What Great Business Cases Do

5 min

Business history is dotted with stories of opportunities missed because people were unsuccessful at pitching their ideas.


The fact is, having good ideas isn’t enough.

If you have a great idea for the workplace, you need to effectively advocate for it. You need to make a business case

A business case is justification for a proposed task or project. Typically presented as a written document, it captures the business-related reasons for the undertaking.

Building a business case allows you to formally outline the potential impact of — and the work associated with — your proposal.

Decision makers are more likely to consider your idea if you come to them with a well-developed business case that lays everything out.

A great idea on its own won’t cut it. You need to be able to sell it to the people who matter. And that all starts with a business case.

Quiz 1 of 1

Your colleague Isaiah is convinced that his idea for a product modification will save the company a lot of money. He plans on telling the VP of Product the next time he sees her. What should you tell Isaiah?

a
That sounds like a good plan. Good luck!
b
Email the VP of Product instead. Tell her you’d like to schedule a meeting to tell her about your idea.
c
Hold off on telling the VP of Product. Instead, share your idea with the rest of our team, then ask if it’s worth the VP’s time.
d
Write a business case for your idea first. If you can come to the VP of Product with a thoughtful business case, she’ll be more open to your idea.

Lesson complete

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