What Great Business Cases Do

5 min

Business history is dotted with stories of opportunities missed because people were unsuccessful at pitching their ideas.

The fact is, having good ideas isn’t enough.

If you have a great idea for the workplace, you need to effectively advocate for it. You need to make a business case

A business case is justification for a proposed task or project. Typically presented as a written document, it captures the business-related reasons for the undertaking.

Building a business case allows you to formally outline the potential impact of — and the work associated with — your proposal.

Decision makers are more likely to consider your idea if you come to them with a well-developed business case that lays everything out.

A great idea on its own won’t cut it. You need to be able to sell it to the people who matter. And that all starts with a business case.

Quiz 1 of 1

Your colleague Isaiah is convinced that his idea for a product modification will save the company a lot of money. He plans on telling the VP of Product the next time he sees her. What should you tell Isaiah?

That sounds like a good plan. Good luck!
Email the VP of Product instead. Tell her you’d like to schedule a meeting to tell her about your idea.
Hold off on telling the VP of Product. Instead, share your idea with the rest of our team, then ask if it’s worth the VP’s time.
Write a business case for your idea first. If you can come to the VP of Product with a thoughtful business case, she’ll be more open to your idea.

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