A Case Study

Challenge

SurveyMonkey employees are required to undergo onboarding training to gain a comprehensive understanding of the platform’s services. But as the team grows, one­on­one training for new hires has become increasingly difficult to execute efficiently.

Solution

“Shorter is Better.” After experimenting with small­scale instructional video production in­-house, SurveyMonkey chose to partner with Grovo because of its rapid content development. “The speed of Grovo is what impresses me most,” says Marketing Programs Manager Sheila Grady. “We can tell the Grovo team about a product change or a video that we need in another language, and within days the content is updated, ready to go, and ready to be shared.”

“I love the Grovo philosophy of video production: shorter is better. I’ve seen a lot of websites that have 15­ or 20-­minute product demonstrations, which consumers simply won’t sit through.”

Results

  • Grovo’s videos have become crucial assets for the customer support team
  • Employees can now more efficiently and easily learn more about SurveyMonkey’s platform
  • SurveyMonkey customers watch an average of 7,000 Grovo videos per week
surveymonkey2

At the speed of Grovo

The speed of Grovo is what impresses me most. We can tell the Grovo team about a product change or a video that we need in another language, and within days the content is updated, ready to go, and ready to be shared.

The right material

Grovo does an excellent job of gleaning the most important points of what’s happening within the product, and surfacing the elements that will be most valuable to a customer. The Grovo videos are full of information but get to the point fast.

Microlearning at work

What attracts me most to the Grovo philosophy of video production is that shorter is better. I’ve seen a lot of websites that have 15­ or 20­-minute product demonstrations, whichconsumers simply won’t sit through.

Sheila Grady, Marketing Programs Manager, SurveyMonkey

More learning. Less management.

Grovo makes it easy to create, deliver, and measure training learners love.

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