“When I talked to Grovo, your team gave me so much relief. You’re able to handle an organization of our size, along with a decentralized approach to learning. Grovo can enable DDB’s dream learning scenario.”
At DDB Worldwide, online learning was originally adopted as a way to train people in digital skills. However, over time DDB realized that their current offering was no longer working. The talent landscape of DDB had drastically changed and long-form videos pushed down from corporate had become ineffective. Nearly 50% of employees were millennials already up to speed with basic digital skills, but anxious for broader learning resources. DDB needed to get useful content to the right people and rekindle excitement around learning throughout the company’s 90 agencies.
DDB found a scalable, learner-first solution with full account support at Grovo. With Grovo’s help, the company launched a decentralized learning program around career development. Content is a blend of Grovo’s microlearning library and DDB’s proprietary materials, both focused on trending topics in the industry, leadership development, as well as digital skills.
Employees responded to Grovo’s 60-second microlearning videos and easy-to-use platform with a measurable lift in engagement. Moreover, the initiative created a significant burst of energy and enthusiasm among HR staff and key L&D players that continues today. For the first time, DDB’s local talent and business leads have the autonomy to manage learning at their specific office. They can finally upload, assign and report on the content that’s most valuable to their teams. By making learning real time, it is now more relevant, immediately actionable, and impactful to the business.
9000 users in 90 agencies across 38 countries
DDB plans to expand Grovo’s presence throughout the organization, from onboarding programs that “align hundreds of offices and make them feel part of the DDB universe,” to developing educational content around DDB’s rich history, vision, and values.
With Grovo, DDB is developing a sustainable, blended learning approach that reinforces traditional in-person learning experiences.
Learning employees love
"The initial reaction to Grovo was
surprising, in a good way. Employees said,
‘Oh wow, you guys finally did something
relevant.’ It matches our mission to be a
career development partner."
Meets 21st century needs
"Grovo’s microlearning matches the pace
of how we do business today. We don’t
have time for long drawn out modules. We
naturally use the web in very quick and
Stellar customer service
"I think of our account management team
as partners. Our success is their success.
They’re smart, professional, and fun to
Sally Ali, Chief Talent Officer, DDB
More learning. Less management.
Grovo makes it easy to create, deliver, and measure training learners love.