How to Use WordPress Effectively

Video Tutorials for Online Content Management

WordPress is a free, open-source blogging platform for consumers or businesses. With WordPress, you can share writing, photos and video with the Internet. Learn to use WordPress effectively with Grovo’s video tutorials, conceptual lessons, expert interviews, quiz questions and downloadable PDFs.

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  • Curriculum

“How To” Tutorials on WordPress

# Name Description
WordPress Getting Started
1. Introduction to WordPress What WordPress is and an overview of what you’ll learn about it.
2. WordPress.org vs. WordPress.com Understand the differences between the two main types of WordPress blogs.
3. Customize the Dashboard Rearrange your home screen for quick access to commonly used tools.
4. Use the Admin Bar Access common WordPress functions from the top admin bar.
5. Install Updates Keep WordPress up to date to minimize security threats and improve functionality.
6. Login to WordPress Get into the backend of your WordPress site, even without a “Log in” link.
WordPress Appearance
1. Find and Install Themes Control the entire look and functionality of your site.
2. Install Themes from the Web Install Themes from the Web
3. Manage Multiple Themes Switch themes seamlessly and ensure they are activated correctly.
4. Customize Widgets Enhance your site with functions that require no code knowledge.
5. Create a Menu Build a dropdown menu either for a specific theme or in a widget.
WordPress Posts
1. Write a Post Create a post.
2. Edit a Post Permalink Edit the link associated with your post.
3. Format Post Text Adjust the formatting options of your posts.
4. Insert a Picture Add photos to your post.
5. Embed a YouTube Video Attach a YouTube video to your post.
6. Insert Picture from Another Site Link an external photo to your post.
7. Edit Photos Use the image editor.
8. Use Media Library Add, delete and filter your uploaded media.
9. Add a Link to a Post Provide a link in your post.
10. Edit Post HTML Change the HTML of your post.
11. Adjust Publish Settings Publish your post at a specific time.
12. Add and Use Categories Categorize your posts.
13. Add and Use Tags Place tags in your posts.
WordPress Pages
1. Create a Page Create a new tab on your WordPress site.
2. Edit a Page Permalink Edit the URL of the Page you are creating.
3. Format Page Text Adjust text on your page using familiar word processing formatting options.
4. Insert a Picture Add photos to your page.
5. Embed a YouTube Video Place a YouTube video into your page that can be clicked to be played.
6. Insert Picture from Another Site Link an external photo to your page.
7. Add a Link to a Page Provide a link in your page.
8. Edit Page HTML Change the HTML of your page.
9. Edit Page Attributes Adjust how your page appears and is navigated to.
10. Set a Default Homepage Make a static page your homepage.
WordPress Comments
1. View and Edit Comments See the comments that have been posted to your site and file them appropriately.
2. Adjust Commenting Requirements Pick your settings for how readers can comment.
3. Moderate Comments Control who can post and what content can appear.
4. Adjust Avatar Appearance Change the way your commenters' profile picture appears by default.
5. Enable Akismet Spam Blocker Use the Akismet plugin as an automated comment spamblocker.
WordPress Users
1. Add Users Control the access level of other people involved in your WordPress site.
2. Adjust Profile Edit the publicly available information about you when someone clicks on your author name.
3. Change Profile Picture Sign up for gravatar.com to change your WordPress avatar.
WordPress Links
1. Create a Link List Create a list of related resources.
2. Populate and Place Link Lists Populate your site and implement your link categories.
3. Place a Links Widget Surface the links on your site with the "Links" widget.
WordPress SEO
1. Get the WordPress SEO Plugin Install the Yoast plugin that gives you more control over many SEO elements.
2. Import Old SEO Information Reuse work that you have done in previous SEO plugins.
3. Verify Webmaster Tools Link your site to Google, Bing and Alexa.
4. Create Static Meta Tag Templates Write Static tags for the homepage or for every page and post.
5. Create Dynamic Meta Tag Templates Build meta tags that change with every page or post using snippet code to insert different elements.
6. Edit Individual Post Meta Data Create meta titles and descriptions for specific posts.
7. Analyze the SEO Power of a Post Use the Page Analysis tool in the WordPress SEO plugin to identify SEO problem areas.
8. Edit Individual Page Meta Data Create meta titles and descriptions for specific pages.
9. Analyze the SEO Power of a Page Use the Page Analysis tool in the WordPress SEO plugin to identify SEO problem areas.
10. Enable and Edit XML Sitemaps Tell the search engines about all of the content in your WordPress site.
11. Edit Default Permalinks Use WordPress’ settings to adjust the default way permalinks are created for posts and pages.

Animated Concepts and Strategy

# Name Description
Blogging
1. What is Blogging? Learn the basics of blogging.
2. How Blogging Benefits You Learn how blogging can help you and your business.
3. Determine How Often to Blog Learn why consistency is more important than frequency.
4. Before Blogging for the First Time Learn how to create a blog from scratch.
5. Choosing a Blog Platform Determine which blog platform will be best for you.
6. Managing Blog Comments Moderate comments on your blog effectivly.
Blog Writing
1. What Should I Blog About? Find topics and themes to blog about.
2. Apply the News to Your Blog Learn how you can integrate current events into your content.
3. Why Lists Attract Traffic Learn why you should write list-style posts for your blog.
4. Write Compelling Blog Titles Learn how to write blog titles that attract more readers.
5. Why Images Add Interest Understand why images can make your blog posts more appealing.
6. Find Great Images Learn where to find images that are perfect for your blog.
Social Media
1. History of Social Media Gain an understanding of the history of social media.
2. Reach Harness the efficiency of social media to communicate with a wide audience of potential customers.
3. Targeting Target the people most likely to become customers and evangelize your business.
4. Desire Get people to want to do business with you by creating a positive impression online.
5. Tracking Keep track of consumer opinions and of how well your social media pages are performing.
6. Integration Make your organization more tightly integrated.
7. Social Media Management Set up internal structure and process for governing social media.
8. Create Social Media Policy Establish protocols and methods to standardize handling of Social Channels.
9. Social Media Design Strategy Preserve your branding across social media channels.
10. Social Media Response Plan Nail down a plan of action for responding to negative comments.

Tips, Tricks and Techniques from Experts

# Name
Greg Rivera - Viral Branding
1. Making a Viral Brand
2. Mishka History
3. Creating A Web Presence
4. Moving From Wholesale to Direct Sales
5. Cult Following
6. The Power of E-Commerce
7. Driving Traffic Through Social Media
8. Dealing With Negative Comments
9. Social Media Editorial Calendar
10. Staying True to Your Brand