How to Use Twitter Effectively

Video Tutorials for Online Microblogging

Twitter is a social networking and microblogging platform. With Twitter, you can stay updated with news from friends, family, news organizations, politicians and celebrities online. Learn to use Twitter effectively with Grovo’s video tutorials, conceptual lessons, expert interviews, quiz questions and downloadable PDFs.

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  • Curriculum

“How To” Tutorials on Twitter

# Name Description
Twitter Follow People
1. What is Following and What are Followers? Learn how the Twitter social network is connected.
2. Who is Follow Worthy? Learn how you should judge other Twitter users before you decide to follow them.
3. Following Rules Understand Twitter’s rules before you start following people.
4. Understand Twitter’s Follow Recommendations Find different types of follow recommendations.
5. Browse Users by Interest Find the most popular Twitter users sorted by interest.
6. Find Personal Friends and Business Contacts Search your email contacts for Twitter users.
7. See Who Another Person Follows View the followers of other Twitter users to find new people to follow.
8. Unfollowing People Stop following people that you don’t want updates from.
9. Block Followers Stop certain people from following you or mentioning you in a tweet.
Twitter Getting Started
1. What is Twitter? Learn about Twitter, the instant social networking and communication platform.
2. How Twitter Works Understand the structure and workings of Twitter.
3. Why is Twitter Valuable? Learn what people use Twitter for, and some of the reasons it has garnered over 200 million users.
4. Choose a Username Decide on a unique Twitter handle that will also be your URL.
5. Understand the Home Layout Navigate the two panel layout of Twitter.
6. Understand the Profile Layout Learn where everything is located on your Profile for more efficient use.
7. Adjust Account & Notification Settings Customize your Twitter settings.
8. To Protect or Not to Protect Tweets Weigh the pros and cons of protecting your tweets.
9. Customize Profile Make your Twitter profile your own with custom templates and colors.
10. Create a Custom Background Make your Twitter profile truly unique with a custom made background.
11. What are Direct Messages? Learn what Twitter Messages are and where you can find them.
12. Send a Direct Message Message one of your followers via a private message.
Twitter Hashtags
1. What are Hashtags? Learn what hashtags are and how to spot and interact with them on Twitter.
2. Use Hashtags Add hashtags to your tweets effectivly.
3. Look Up Hashtags Research hashtags for both frequency and definition.
Twitter Search
1. What is Twitter Search? Learn what Twitter search is and why it is valuable.
2. Search for People Find other Twitter users by searching for them by name or username.
3. Search for a Brand Find a brand name via Twitter search.
4. Save Searches Learn how to save your searches for easy access in the future.
5. Local Search Find people Tweeting nearby.
6. Advanced Search Shortcuts Simplify your search with shortcuts.
7. Trending Topics Be aware of common threads running through many tweets.
Twitter Tweets
1. What is a Tweet? Learn about Tweets: Twitter's short post format.
2. Send a Tweet Post to Twitter in a variety of different ways.
3. What is a Retweet? Learn what a Retweet is and how you can spot them on Twitter.
4. Retweet Using Twitter Retweet Understand the benefits of sending Retweets using the Retweet button.
5. Retweet a Traditional Text Based RT Understand the benefits of sending a Retweet using the text shortcut RT.
6. What are @Mentions? Learn how Twitter users talk about each other in tweets.
7. Mention Other Twitter Users Write tweets about other users using @mentions properly.
8. What are @Replies? Respond to tweets that other users send.
9. Reply to a Tweet Learn how and when to use the Twitter “Reply” link.
10. Remove Tweets and Retweets Delete an old tweet or Retweet that you have sent.
11. Link to a Tweet Learn how to get the unique URL for any past tweet.
12. What are Link Shorteners? Learn what link shorteners are and how to spot them.
13. Use Link Shorteners Shorten your links to fit more in your tweets.
14. Add Photos to Tweets Liven up your tweets with Photos.
15. Add Location to Tweets Tell people where you are by Tweeting your location.
Twitter iOS 5
1. Twitter iOS Integration Understand how Twitter is integrated into iOS 5 for the iPhone, iPod Touch and iPad.
2. Setup Twitter Integration for iOS 5 Upgrade your device and enter your Twitter username and password.
3. Contact Integration Find and address your contacts more conveniently.
4. Tweet a Photo Share photographs quickly and easily.
5. Tweet a Link from Safari Share links directly from your browsing experience.
6. Tweet a YouTube Video Pass what you’re watching right to your followers.
7. Tweet Location and Places Share where you are through the iOS Maps app.
Twitter iPad App
1. Twitter iPad App Introduction Learn how the iPad app can help you use Twitter.
2. Send a Tweet Keep your followers updated with Tweets sent on the go.
3. Navigate the Timeline Follow what your friends are saying on Twitter while on the go.
4. Search Track mentions of different words in real time on Twitter.
Twitter iPhone App
1. Twitter iPhone App Introduction Learn how the iPhone app can help you use Twitter.
2. Send a Tweet Keep your followers updated with Tweets sent on the go.
3. Navigate the Timeline Follow what your friends are saying on Twitter while on the go.
4. Search Track mentions of different words in real time on Twitter.
Twitter Lists
1. What are Twitter Lists? Learn what Twitter lists are and how you can view them.
2. Create Lists Make lists of other Twitter users to better organize your Twitter experience.
3. Ways to Use Lists Learn different ways that you can use lists.

Animated Concepts and Strategy

# Name Description
Social Media
1. History of Social Media Gain an understanding of the history of social media.
2. Reach Harness the efficiency of social media to communicate with a wide audience of potential customers.
3. Targeting Target the people most likely to become customers and evangelize your business.
4. Desire Get people to want to do business with you by creating a positive impression online.
5. Tracking Keep track of consumer opinions and of how well your social media pages are performing.
6. Integration Make your organization more tightly integrated.
7. Social Media Management Set up internal structure and process for governing social media.
8. Create Social Media Policy Establish protocols and methods to standardize handling of Social Channels.
9. Social Media Design Strategy Preserve your branding across social media channels.
10. Social Media Response Plan Nail down a plan of action for responding to negative comments.

Tips, Tricks and Techniques from Experts

# Name
Andy Dunn - Vertical Retail and Social Media
1. Trailer: Retail and Social Media
2. Building a Brand Online
3. Customer Acquisition
4. The World of Online Shopping
5. Differentiation
6. Leveraging Social Media
7. Social Media Successes and Failures
8. Connection and Authenticity
9. The Evolution of Commerce
David Tisch - Building a Successful Startup
1. Building a Successful Startup
2. Becoming an Angel
3. Building the Accelerator
4. Choosing Companies
5. What Makes a Winning Team
6. Mentorship and Community
7. The NY Tech Scene
8. "The Normals"
9. Using Twitter
10. Opportunity in Social Media
11. Being More Productive
12. TechStars on Bloomberg
Greg Rivera - Viral Branding
1. Making a Viral Brand
2. Mishka History
3. Creating A Web Presence
4. Moving From Wholesale to Direct Sales
5. Cult Following
6. The Power of E-Commerce
7. Driving Traffic Through Social Media
8. Dealing With Negative Comments
9. Social Media Editorial Calendar
10. Staying True to Your Brand
Neil Blumenthal - Disrupting an Industry
1. Disrupting an Industry
2. Identifying an Opportunity
3. Brand Identity & Mission
4. Founding With Friends
5. Sustaining Growth
6. Hiring Smart People
7. The Social Shopping Experience
8. Online & Offline Channels
9. Social Mission