Social Media Etiquette has been deleted from this chapter.Undo
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Instead of targeting ads by country, state or city lines, you can choose to use radius targeting, which sets a specific location, then targets a circular region around that point.

This can be helpful for local businesses who don't want to rely on defined boundaries to target, but instead want to target their ads to people within a certain distance of their location.

Add radius targeting from an open campaign by clicking the "Settings" tab, then clicking "Edit" next to the Locations heading.

Select "Advanced Search" then choose "Radius targeting." Type a location in the search bar.

This could be a town, city, region, or even a landmark like the Eiffel Tower or the White House.

By default, the radius around the location you choose is 20 miles.

You can make the radius as large as you'd like.

Use the dropdown to the right to change between kilometers and miles.

Note that you can still target cities and states within the radius you've defined.

Adding a city or state within a radius target allows you to create more customized regions that don't rely on political lines.

Click "Add" if you'd like to target that location, or "Exclude" if you do not want to send ads to that region.

Areas you exclude will appear red on the map to the left.

When you're finished, click "Done" then "Save."

Targeting1. Narrowing the audience of ads, emails or other marketing materials based on some common desired characteristic or quality; 2. choosing the destination or landing page of an ad.Campaign1. The means selected to accomplish a set of advertising or marketing goals; 2. a collection of ads or email marketing within a single platform grouped by common options, characteristics and budget; 3. the second level of an adCenter account; 4. the second level of an AdWords account.Click1. The pressing of a mouse pointer on a link; 2. a tracked metric of users that click on a specific element.Tab1. A sub-window within a parent window; "tabbed browsing" allows users to open many different websites in the same window; 2. a navigational element of many sites including Facebook Pages which allow a visitor to switch between a site's sections while seeing all available sections grouped at the top or to the side. SearchThe process of typing keywords relating to a topic into a search engine in order to find results.LikeAn endorsement of a product or service, piece of content or post. The term was made popular by Facebook and now can be found on a variety of Web applications that both use "Likes" within their own site and push them to Facebook.NoteA formattable and publishable word processing feature in Evernote that lets users quickly and easily record text and media while browsing the Web.Google AdWords4723Use Radius Targeting
ppc_landing111httphighGoogle AdWords