Instead of targeting ads by country, state or city lines, you can choose to use radius targeting, which sets a specific location, then targets a circular region around that point.
This can be helpful for local businesses who don't want to rely on defined boundaries to target, but instead want to target their ads to people within a certain distance of their location.
Add radius targeting from an open campaign by clicking the "Settings" tab, then clicking "Edit" next to the Locations heading.
Select "Advanced Search" then choose "Radius targeting." Type a location in the search bar.
This could be a town, city, region, or even a landmark like the Eiffel Tower or the White House.
By default, the radius around the location you choose is 20 miles.
You can make the radius as large as you'd like.
Use the dropdown to the right to change between kilometers and miles.
Note that you can still target cities and states within the radius you've defined.
Adding a city or state within a radius target allows you to create more customized regions that don't rely on political lines.
Click "Add" if you'd like to target that location, or "Exclude" if you do not want to send ads to that region.
Areas you exclude will appear red on the map to the left.
When you're finished, click "Done" then "Save."