300+ Social Media Lessons Available
| # |
Name |
Lesson Description |
Duration |
| 1 |
History of Social Media |
Gain an understanding of the history of social media. |
2:23 |
| 2 |
Reach |
Harness the efficiency of social media to communicate with a wide audience of potential customers. |
1:48 |
| 3 |
Targeting |
Target the people most likely to become customers and evangelize your business. |
1:40 |
| 4 |
Desire |
Get people to want to do business with you by creating a positive impression online. |
1:37 |
| 5 |
Tracking |
Keep track of consumer opinions and of how well your social media pages are performing. |
1:02 |
| 6 |
Integration |
Make your organization more tightly integrated. |
1:06 |
| 7 |
Social Media Management |
Set up internal structure and process for governing social media. |
1:28 |
| 8 |
Create Social Media Policy |
Establish protocols and methods to standardize handling of Social Channels. |
1:45 |
| 9 |
Social Media Design Strategy |
Preserve your branding across social media channels. |
0:56 |
| 10 |
Social Media Response Plan |
Nail down a plan of action for responding to negative comments. |
0:54 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
What is Social Media Etiquette? |
Learn what social media etiquette is and why you should be concerned with it. |
1:37 |
| 2 |
Etiquette of Privacy Settings |
Adhere to standard privacy settings so that your connections can maintain their desired privacy. |
1:03 |
| 3 |
Tagging Etiquette |
Learn the best practices that you should follow when tagging someone. |
1:18 |
| 4 |
Cross Posting Etiquette |
Understand why you shouldn’t share everything on all social networks. |
1:02 |
| 5 |
Control Update Frequency |
Learn how to find the balance in post frequency. |
0:57 |
| 6 |
Content Best Practices |
Understand best practices for publishing posts via social networks. |
1:15 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
What is Facebook Pages? |
Promote a business, cause or public presence on the world's largest social networking site. |
1:05 |
| 2 |
Choose the Right Page |
Select the right type of Facebook Page for any business. |
1:00 |
| 3 |
Create a Page |
Set up a Facebook Page for an organization, public figure, business or cause. |
0:46 |
| 4 |
Create a Custom Username |
Give a Facebook Page an engaging and efficient URL with a custom username. |
1:07 |
| 5 |
Set Up a Page |
Populate a Page with information and images so people will Like and otherwise interact with it. |
1:33 |
| 6 |
Manage Page Settings |
Assign Page Admins and adjust accessibility options. |
1:25 |
| 7 |
Manage a Facebook Page Wall |
Control what's posted on a Page's wall and how it's viewed. |
2:00 |
| 8 |
Navigate Links and Applications |
Customize a Page's links and applications. |
1:05 |
| 9 |
Interact Through a Page |
Engage Facebook users through a Page to create brand awareness. |
2:12 |
| 10 |
Promote a Page |
Increase a Page's reach outside of Facebook. |
2:23 |
| 11 |
Track Page Analytics |
Use Facebook Page Insights to track user and interaction Trends. |
2:15 |
| 12 |
Interact with Evangelists |
Engage your most valuable fans. |
0:53 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
What are Page Insights? |
Learn what Insights are, what they can help you with and why you should care about them. |
1:00 |
| 2 |
Access Page Insights |
Learn how to access insights and upgrade to the newest version. |
0:35 |
| 3 |
Understand the Likes Metric |
Learn what the likes metric means when looking at your Facebook Page Insights. |
1:05 |
| 4 |
Understand the Friends of Fans Metric |
Learn what “Friends of Fans” means and why it is valuable. |
0:39 |
| 5 |
Understand the People Talking About This Metric |
Learn what “People Talking About This” means and why it is valuable. |
0:33 |
| 6 |
Understand the Reach Metric |
Learn what the Reach metric means and why it is valuable. |
0:52 |
| 7 |
Understand the Virality Metric |
Learn what the Virality metric means and why it is valuable. |
0:53 |
| 8 |
Understand the Engaged Users Metric |
Learn what the Engaged User metric means and why it is valuable. |
0:38 |
| 9 |
General Page Insights |
Navigate and use the main Insights Report. |
0:58 |
| 10 |
Post Insights |
Leverage detail on your past posts to write new posts that are more engaging. |
0:51 |
| 11 |
Likes Report |
Understand who your audience is by looking in detail at who has liked your page. |
1:05 |
| 12 |
Reach Report |
Understand who you are reaching and how you reached them. |
1:21 |
| 13 |
Talking About This Report |
Understand who is talking about your page and how they are talking. |
0:58 |
| 14 |
Export Insight Data |
Bring your reports offline in excel or CSV format. |
0:59 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
What is Twitter? |
Learn about Twitter, the instant social networking and communication platform. |
1:23 |
| 2 |
How Twitter Works |
Understand the structure and workings of Twitter. |
1:34 |
| 3 |
Why is Twitter Valuable? |
Learn what people use Twitter for, and some of the reasons it has garnered over 200 million users. |
1:39 |
| 4 |
Choose a Username |
Decide on a unique Twitter handle that will also be your URL. |
1:22 |
| 5 |
Understand the Home Layout |
Navigate the two panel layout of Twitter. |
1:27 |
| 6 |
Understand the Profile Layout |
Learn where everything is located on your Profile for more efficient use. |
1:47 |
| 7 |
Adjust Account & Notification Settings |
Customize your Twitter settings. |
1:11 |
| 8 |
To Protect or Not to Protect Tweets |
Weigh the pros and cons of protecting your tweets. |
1:12 |
| 9 |
Customize Profile |
Make your Twitter profile your own with custom templates and colors. |
1:37 |
| 10 |
Create a Custom Background |
Make your Twitter profile truly unique with a custom made background. |
1:54 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
What are Hashtags? |
Learn what hashtags are and how to spot and interact with them on Twitter. |
0:51 |
| 2 |
Use Hashtags |
Add hashtags to your tweets effectivly. |
0:58 |
| 3 |
Look Up Hashtags |
Research hashtags for both frequency and definition. |
0:47 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
What is a LinkedIn Company Profile? |
Increase your online presence, find new customers and connect with potential business partners with a LinkedIn Company Profile. |
0:55 |
| 2 |
Create a Company Profile |
Set up your LinkedIn Company Profile to get started. |
0:53 |
| 3 |
Customize a Company Profile |
Personalize your Company Profile to highlight your company’s best features by adding logos, descriptions, Twitter feeds and more. |
1:59 |
| 4 |
Get Connections and Followers |
Share your Company Profile with your network and get followers. |
1:13 |
| 5 |
Add Products and Services |
Showcase your company’s products and services by creating a special tab in your Company Profile. |
1:14 |
| 6 |
Use Analytics |
Track the effectiveness of your Company Profile with LinkedIn’s Analytics feature. |
1:35 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
How Can LinkedIn Help You Find New Employees? |
Use LinkedIn to post job openings, search for qualified candidates and manage applications. |
1:06 |
| 2 |
Post a Job |
Find top quality talent by posting job openings on LinkedIn. |
1:58 |
| 3 |
Locate Potential Candidates |
Use LinkedIn’s search features to find and hire the right employees. |
1:36 |
| 4 |
Use Premium Talent Features |
Find the right candidate faster with LinkedIn’s Premium features, such as Premium Search Filters and InMail. |
1:46 |
| 5 |
Accept Applications Directly Through LinkedIn |
Find, organize and hire talented applicants with the "Apply with LinkedIn" button. |
2:05 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
What is Facebook Advertising? |
Find customers by advertising on the most popular social networking website in the world. |
0:56 |
| 2 |
Choose a Facebook Ad Type |
Discover different ad types and how they are displayed on Facebook. |
1:02 |
| 3 |
Design an Ad that Links to a Facebook Page |
Engage viewers while staying within Facebook. |
2:08 |
| 4 |
Target Ads |
Reach your ideal customers by targeting ads to them. |
1:58 |
| 5 |
Price Ads |
Learn how Facebook's bidding system for pricing ads works. |
1:42 |
| 6 |
Get an Ad Online |
Make the final review before your ad goes live. |
1:13 |
| 7 |
Design an Ad that Links to an Outside Web Page |
Direct traffic to your company's website with an outward facing link. |
1:42 |
| 8 |
Use Sponsored Stories |
Reach customers socially with Sponsored Stories. |
1:37 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
Understand Key Advertising Terms |
Learn key recurring terms used in managing Facebooks Ads. |
1:42 |
| 2 |
Why Choose an External URL Destination? |
Determine if a URL targeted ad is right for you. |
1:11 |
| 3 |
Why Choose a Facebook Page Destination? |
Determine if a Facebook Page targeted ad is right for you. |
1:48 |
| 4 |
Write Ad Copy That Converts |
Structure your title and body text in a way that can help garner clicks. |
1:42 |
| 5 |
Identify Facebook Advertising Goals |
Shape your Facebook Advertising campaigns around what you want to achieve. |
1:50 |
| 6 |
Choose Images That Attract Attention |
Select images that will stand out and inspire Facebook users to click your ads. |
1:56 |
| 7 |
Match Ad With Audience |
Align your advertisements with their respective targets for better results. |
1:18 |
| 8 |
Interest Targeting Strategies |
Use Facebook’s Interest Targeting effectively. |
1:59 |
| 9 |
Adjust Advanced Ad Targeting Options |
Combine advanced targeting options with ad changes to increase ad performance. |
1:12 |
| 10 |
Use Advanced Bidding Tactics |
Lower advertising costs with different bidding strategies. |
2:11 |
| 11 |
Target by Zip Code |
Target your customers by area. |
1:06 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
How Does Foursquare Work for Merchants and Venues? |
Learn how Foursquare can help you attract new customers and keep them coming back. |
1:14 |
| 2 |
Understand Foursquare Terminology |
Get familiar with the terms and language used on Foursquare. |
1:16 |
| 3 |
Create an Account |
Set up your Foursquare account. |
1:08 |
| 4 |
Claim a Venue |
Find and claim your venue on Foursquare. |
1:15 |
| 5 |
Manage and Edit a Venue |
Change the information on your venue page. |
1:10 |
| 6 |
Add Employees |
Update your venue page with all your employees that are already on Foursquare. |
0:46 |
| 7 |
Create Specials |
Increase your business by offering specials and discounts for certain actions. |
1:41 |
| 8 |
Track Venue Stats |
Monitor your customer traffic with venue stats. |
1:05 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
What are Foursquare Brand Pages? |
Learn how a foursquare brand page can help your organization. |
1:20 |
| 2 |
Sign Up for a Brand Page |
Learn how to build a foursquare presence for your brand. |
1:50 |
| 3 |
Add Foursquare Buttons to a Website |
Add the “Save to” and “Follow” buttons to your organization's site. |
1:15 |
| 4 |
Tips on Tips |
Learn how to create tips and what they should and should not include. |
0:51 |
| 5 |
Design Partner Badges |
Apply for a partner badge campaign. |
1:06 |
| 6 |
Post Lists |
Group your tips into lists. |
0:51 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
What is Google Analytics? |
Learn what Google Analytics is and what makes it so powerful. |
0:51 |
| 2 |
How Does Google Analytics Work? |
Learn how Google Analytics obtains the data on your website’s traffic. |
0:55 |
| 3 |
Sign Up and Select Sharing Settings |
Create a Google Analytics account to start tracking data. |
0:45 |
| 4 |
Install Tracking Code |
Learn how to install the Google Analytics Javascript tracking code. |
1:27 |
| 5 |
Understand Tracking Code Options |
Learn why it is important to select your exact site attributes when setting up your tracking code. |
0:53 |
| 6 |
Understand Account Hierarchy |
Learn how Google Analytics is structured so that you can easily navigate between Profiles and Accounts. |
1:20 |
| 7 |
Add and Edit Profiles |
Create, adjust and remove profiles in Google Analytics |
1:15 |
| 8 |
Filter Unwanted Traffic |
Use Google Analytics filtering options to improve the accuracy of your data. |
1:27 |
| 9 |
Share Your Data with Others |
Add and edit users in Google Analytics. |
1:31 |
| 10 |
Profile Navigation |
Understand the basic layout of Google Analytics. |
1:13 |
| 11 |
Metrics vs Dimensions |
Learn the differences between metrics and dimensions so that you can more easily navigate and create reports. |
1:21 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
Real Time Monitoring |
See who is using your website at this very moment. |
1:00 |
| 2 |
Analytics Intelligence |
Set up Google Analytics to inform you of relevant events. |
1:12 |
| 3 |
Monitor Audience |
Discover who your website’s audience is and their interactions. |
1:14 |
| 4 |
Track Traffic Sources |
See how your audience is getting to your website. |
0:54 |
| 5 |
Optimize Content |
Learn how your audience is navigating through your website. |
0:58 |
| 6 |
What is Event Tracking? |
See how users are interacting with different elements on your site. |
1:34 |
| 7 |
Set Time and Page Goals |
Track the specific actions of your visitors. |
0:54 |
| 8 |
Set Destination Goals and Funnels |
Track the specific actions that you are aiming for. |
1:22 |
| 9 |
Create Custom Segments |
Filter the information that is relevant to you. |
1:19 |
| 10 |
Offline Reports |
Download your statistics to your hard drive. |
0:42 |
| 11 |
View In Page Analytics |
Read your statistics in an easy to read interface. |
1:08 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
What is Klout? |
Learn what makes this gauge of social influence so valuable. |
0:49 |
| 2 |
Create a Klout Account |
Use your existing Twitter or Facebook account to set up your Klout account. |
0:40 |
| 3 |
Find Other Influencers |
Locate and interact with influential people. |
1:07 |
| 4 |
Organize Influencers Into Lists |
Group and compare similar types of people in Lists. |
1:06 |
| 5 |
Become Influential in Specific Topics |
Focus your social efforts on particular topics to gain Klout in those areas. |
0:59 |
| 6 |
Connect Klout to Social Networks |
Link your social networks, like YouTube or Foursquare, to your Klout account. |
0:48 |
| 7 |
Understand the Klout Score |
Learn the methods and metrics used to determine your Klout score. |
1:07 |
| 8 |
Understand Klout Style |
Learn how your Klout Style is determined and what it means. |
1:05 |
| 9 |
Monitor a Klout Score |
Observe how your influence changes over time. |
1:02 |
| 10 |
Compare a Score to Other Users' |
See how you stack up against friends, co-workers and competitors. |
0:54 |
| 11 |
Improve a Klout Score |
Implement tactics to help improve your Klout score. |
1:09 |
| 12 |
Disconnect Networks and Cancel an Account |
Limit Klout's access to your online life by disconnecting some of your social networks, or by deleting your account altogether. |
0:55 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
Find New Topics In an Industry |
Use Quora to find relevant and timely topics in any industry. |
1:05 |
| 2 |
Build a Reputation |
Establish an online reputation by authoritatively asking and answering questions. |
1:14 |
| 3 |
Conduct Market Research |
Use Quora to conduct credible market research. |
1:42 |
| 4 |
Conduct Competitive Analysis |
Track what other people are following and answering on Quora to gain insight into any industry. |
1:20 |
| 5 |
Solve Specific Business Problems |
Find answers to common or specific business problems. |
0:56 |
| 6 |
Vet Vendors and Service Providers |
Use Quora to research companies and vendors. |
0:44 |
| 7 |
Shorten the Learning Curve |
Leverage previously asked and answered questions on Quora to answer professional questions. |
1:06 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
What are Promoted Videos? |
Learn how to reach YouTube’s huge viewing audience. |
1:04 |
| 2 |
Get Started and Set a Daily Budget |
Upload a great video and set your daily budget to start advertising. |
1:27 |
| 3 |
Craft a New Promotion |
Create a great promotion to boost your views and attract new subscribers. |
1:05 |
| 4 |
Use the YouTube Keyword Tool |
Choose the right keywords to help your Promoted Video show up in more places. |
1:33 |
| 5 |
Set a CPV Bid |
Choose the maximum amount you are willing to pay each time someone clicks on your promotion and views your video. |
1:29 |
| 6 |
Use Insight to Track Video Analytics |
Track your video’s popularity using Insight, YouTube’s analytics service. |
1:26 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
What is Video Optimization? |
Learn techniques to increase your videos' views on YouTube. |
1:25 |
| 2 |
Learn the Characteristics of High View Videos |
Understand the factors that contribute to how many views a video will get. |
1:03 |
| 3 |
Write a Title and Description |
Help your video move up in search results by writing a high-quality title and description. |
1:31 |
| 4 |
Choose Tags and a Category |
Boost your video’s performance in search results by picking the right category and tags. |
1:31 |
| 5 |
Choose a Thumbnail |
Appeal to users and get more views with an interesting video thumbnail image. |
0:42 |
| 6 |
Optimize Broadcasting and Sharing Options |
Choose the broadcasting and sharing options that will make your video available to the widest possible audience. |
1:18 |
| 7 |
Add Video Annotations |
Layer text and links directly over your video. |
1:37 |
| 8 |
Share and Link to Videos |
Share your videos on social networks and other websites. |
1:59 |
| 9 |
Promote a Video with Video Responses |
Increase traffic to your video by submitting it as a response to a similar, high-view video. |
0:56 |
| 10 |
Use Insight to Track Video Analytics |
Track your video’s popularity using Insight, YouTube’s analytics service. |
1:26 |
| # |
Name |
Lesson Description |
Duration |
| 1 |
What is YouTube Analytics? |
Learn what kind of information you can get from YouTube Analytics. |
0:46 |
| 2 |
Filtering Data and Navigating Reports |
Isolate and compare different statistics on YouTube Analytics. |
1:31 |
| 3 |
Views Reports |
Review the “Views” data reports to learn more about when and where your views are coming from. |
1:18 |
| 4 |
Engagement Reports |
Use the Engagement reports to see how you are capturing the attention of your audience. |
1:32 |
| 5 |
Offline Reporting |
Download any of YouTube’s reports so you can cut and slice data at your will. |
1:09 |
