“How To” Tutorials on Social Media

#	Name	Description
Twitter Follow People
1.	What is Following and What are Followers?	Learn how the Twitter social network is connected.
2.	Who is Follow Worthy?	Learn how you should judge other Twitter users before you decide to follow them.
3.	Following Rules	Understand Twitter’s rules before you start following people.
4.	Understand Twitter’s Follow Recommendations	Find different types of follow recommendations.
5.	Browse Users by Interest	Find the most popular Twitter users sorted by interest.
6.	Find Personal Friends and Business Contacts	Search your email contacts for Twitter users.
7.	See Who Another Person Follows	View the followers of other Twitter users to find new people to follow.
8.	Unfollowing People	Stop following people that you don’t want updates from.
9.	Block Followers	Stop certain people from following you or mentioning you in a tweet.
Twitter Getting Started
1.	What is Twitter?	Learn about Twitter, the instant social networking and communication platform.
2.	How Twitter Works	Understand the structure and workings of Twitter.
3.	Why is Twitter Valuable?	Learn what people use Twitter for, and some of the reasons it has garnered over 200 million users.
4.	Choose a Username	Decide on a unique Twitter handle that will also be your URL.
5.	Understand the Home Layout	Navigate the two panel layout of Twitter.
6.	Understand the Profile Layout	Learn where everything is located on your Profile for more efficient use.
7.	Adjust Account & Notification Settings	Customize your Twitter settings.
8.	To Protect or Not to Protect Tweets	Weigh the pros and cons of protecting your tweets.
9.	Customize Profile	Make your Twitter profile your own with custom templates and colors.
10.	Create a Custom Background	Make your Twitter profile truly unique with a custom made background.
11.	What are Direct Messages?	Learn what Twitter Messages are and where you can find them.
12.	Send a Direct Message	Message one of your followers via a private message.

Animated Concepts and Strategy

#	Name	Description
Social Media
1.	History of Social Media	Gain an understanding of the history of social media.
2.	Reach	Harness the efficiency of social media to communicate with a wide audience of potential customers.
3.	Targeting	Target the people most likely to become customers and evangelize your business.
4.	Desire	Get people to want to do business with you by creating a positive impression online.
5.	Tracking	Keep track of consumer opinions and of how well your social media pages are performing.
6.	Integration	Make your organization more tightly integrated.
7.	Social Media Management	Set up internal structure and process for governing social media.
8.	Create Social Media Policy	Establish protocols and methods to standardize handling of Social Channels.
9.	Social Media Design Strategy	Preserve your branding across social media channels.
10.	Social Media Response Plan	Nail down a plan of action for responding to negative comments.
Social Media Professional Etiquette
1.	What is Social Media Etiquette?	Learn what social media etiquette is and why you should be concerned with it.
2.	Etiquette of Privacy Settings	Adhere to standard privacy settings so that your connections can maintain their desired privacy.
3.	Tagging Etiquette	Learn the best practices that you should follow when tagging someone.
4.	Cross Posting Etiquette	Understand why you shouldn’t share everything on all social networks.
5.	Control Update Frequency	Learn how to find the balance in post frequency.
6.	Content Best Practices	Understand best practices for publishing posts via social networks.

Tips, Tricks and Techniques from Experts

#	Name

Andy Dunn - Vertical Retail and Social Media
1.	Trailer: Retail and Social Media
2.	Building a Brand Online
3.	Customer Acquisition
4.	The World of Online Shopping
5.	Differentiation
6.	Leveraging Social Media
7.	Social Media Successes and Failures
8.	Connection and Authenticity
9.	The Evolution of Commerce

Joshua Waldman - Ultimate Guide to Personal Branding
1.	Ultimate Guide to Personal Branding
2.	Personal Branding, Defined
3.	Importance of Introspection
4.	What is a Professional Profile?
5.	Compelling Headlines
6.	Effective Profile Summaries
7.	Eye-catching Profiles
8.	Consistency Across Platforms
9.	Offline Networking
10.	Network Reach
11.	Online Networking
12.	Ask for an Introduction
13.	LinkedIn Groups
14.	The 7 Deadly Sins

David Tisch - Building a Successful Startup
1.	Building a Successful Startup
2.	Becoming an Angel
3.	Building the Accelerator
4.	Choosing Companies
5.	What Makes a Winning Team
6.	Mentorship and Community
7.	The NY Tech Scene
8.	"The Normals"
9.	Using Twitter
10.	Opportunity in Social Media
11.	Being More Productive
12.	TechStars on Bloomberg

Mike Edelhart - The PC and Social Revolutions
1.	The PC and Social Revolutions
2.	Recognizing a Revolution
3.	The PC Revolution
4.	Steve Jobs' Disruption
5.	Young Jobs & Gates
6.	The Social Revolution
7.	Social's Disruption of Traditional Media
8.	The Nuclear Winter of Social

Mike Edelhart - Creating Value and Attracting Capital
1.	Creating Value & Attracting Capital
2.	Competitive Advantage
3.	Defining a Purpose
4.	Understanding the Market
5.	How I Choose Investments
6.	Selecting Advisors
7.	Board Construction
8.	Deal Terms
9.	49er Style Leadership

Jordan Franklin - Facebook Split Testing for Success
1.	Facebook Split Testing For Success
2.	The Social Effect
3.	Who Should Advertise
4.	Facebook v. AdWords
5.	Defining Goals & Target Audience
6.	Value of Split Testing
7.	Split Testing Strategy
8.	Allocating Budget
9.	Long Term Split Testing
10.	Cross Channel Audience Segmentation
11.	The Future of Facebook Ads

Jordan Franklin - Fighting Ad Fatigue and Leveraging Fans
1.	Fighting Ad Fatigue & Leveraging Fans
2.	Identifying Ad Fatigue
3.	Facebook's Quality Score
4.	Freshen Up Your Ads
5.	Leveraging Sponsored Stories
6.	Converting Fans
7.	Measuring Social Impact
8.	Targeting Friends of Fans

Tom Critchlow - Master Video SEO
1.	Master Video SEO
2.	Why is Video Valuable?
3.	Creating Videos
4.	Video Keyword Research
5.	YouTube v. Self Hosting
6.	YouTube SEO Groundwork
7.	Advanced YouTube SEO
8.	Self Hosting SEO Groundwork
9.	Advanced Self Hosting SEO
10.	Easiest Distribution Channels
11.	Video Linkbuilding
12.	Link Outreach
13.	Mastering Video Analytics
14.	Video SEO Case Studies

Greg Rivera - Viral Branding
1.	Making a Viral Brand
2.	Mishka History
3.	Creating A Web Presence
4.	Moving From Wholesale to Direct Sales
5.	Cult Following
6.	The Power of E-Commerce
7.	Driving Traffic Through Social Media
8.	Dealing With Negative Comments
9.	Social Media Editorial Calendar
10.	Staying True to Your Brand