4 1.2 default 0.02 700 http://www.grovo.com/asset/gplayer/skins/default/watermark.png Helvetica, Arial, Sans Serif The term "Search Engine Optimization" or "SEO" was coined by John Audette, founder of the Multimedia Marketing Group, in 1997.

He was referring to the early practice of organizing and focusing a website so that it would naturally appear higher in search engine rankings for a given keyword.

In the 15 years that followed, search engines have attempted to create a better experience for users by constantly adjusting and improving the algorithms that decide the order of search results.

As such, users who enter particular keywords feel confident that the top results will be the most relevant and useful to them.

SEO helps prove to a search engine that a site is relevant enough to appear high in the rankings.

This is accomplished through a variety of onsite and offsite techniques.

On-site techniques include adjusting the layout and code of pages or the text within the content of a site.

Keywords in the title, header, and body of the page tell a search engine what a site is about and to whom it would be relevant.

Off-site techniques include the process of "link building" or getting links back to a particular site from others.

The more links there are that point back to a site, especially from others with a good reputation, the higher that site will appear in the rankings.

Since the vast majority of users rarely look past the first page of search results, SEO can make the difference between a well-trafficked site and one buried beneath other, potentially less relevant results.

Search engineA website that allows users to search for specific keywords and phrases and retrieves results ranked by relevancy; results may include multiple types of media, such as map locations, images and videos.SEOSearch engine optimization; strategies and tactics to improve a site's rankings in organic (non-paid) search results.Keyword1. Words or phrases used by a search engine to identify and present relevant websites, or, in the case of a site's internal search engine, pages, articles or other indexed media;
2. words or phrases used to target ads to potential customers.317SEO Conceptual3480What is SEO? standalone11111high