“How To” Tutorials on Online Marketing

#	Name	Description

Animated Concepts and Strategy

#	Name	Description
Online Marketing
1.	What is Online Marketing and Why is it Valuable?	Discover the unique advantages of marketing your business online.
2.	The Seven Main Types of Online Marketing	Promote your business through a wide variety of different marketing channels.
3.	Online Marketing Terminology	Learn the essential vocabulary of an online marketing campaign.
4.	Determine Online Marketing Needs	Craft an online marketing strategy based on your business’ needs and resources.
5.	Online Marketing Etiquette	Overcome the stigma of marketing and build trust with these guidelines.
PPC
1.	What is Pay Per Click?	Learn the basics of pay-per-click (PPC) advertising.
2.	What are the Benefits of PPC?	Learn how PPC can help your business.
3.	What are the Main Types of PPC?	Learn the difference between search ads and content ads.
4.	Navigate the PPC Superstars	Learn about the two primary players in the PPC world.
5.	Understand the Components of PPC Ads	Learn about the four key pieces of a PPC ad.
6.	Write Compelling PPC Title Text	Create titles for PPC ads that inspire consumers to click.
7.	Write Compelling PPC Descriptions	Create descriptions for your PPC ads that engage consumers.
8.	Optimize Display and Destination URL	Make the most of your display and destination URLs.
9.	Set a PPC Budget	Determine the optimal spend for effective PPC.
10.	Track Success of PPC Keywords	Use tracking codes to measure keyword success.
SEO Keyword Research
1.	What is SEO?	Learn about the process of improving your website’s organic or natural ranking in search engine results.
2.	Create an Initial Keyword List	Build a list of words and phrases that most pertain to your company.
3.	Keyword List Expansion	Expand your initial keyword list with Google’s Keyword tool.
4.	Generate Metrics with Wordtracker	Garner more information about every keyword on your list using Wordtracker.
5.	Wordtracker SEO Metric Analysis	Pull metrics from Wordtracker to rank the “SEO value” of each keyword.
6.	Filter a Keyword List	Cut your keyword list down to only the most relevant terms.

Tips, Tricks and Techniques from Experts

#	Name

Ben Lerer - Building Thrillist
1.	Trailer: Building Thrillist
2.	Thrillist Inspiration & History
3.	Email as More than Marketing
4.	Iterating on the Business
5.	Email Marketing Experiences
6.	Testing Email Content
7.	Social Media Beyond Social Networks
8.	Building a Brand Online
9.	Leveraging Content and Data
10.	User Segmentation
11.	Venture Capital in New York City

Zach Ciperski - Build an SEO Foundation
1.	Build an SEO Foundation
2.	A Brief History of SEO
3.	Choosing Keywords
4.	Onsite SEO Optimizations
5.	SEO-Friendly Content
6.	Link Building
7.	Social Media SEO
8.	Using Video for SEO
9.	User Experience and SEO
10.	Mobile SEO

Zach Morrison - Local PPC
1.	Local PPC
2.	Why Use Paid Search?
3.	Targeting Locally
4.	Local Keywords
5.	Match Types
6.	Conversion Rates and Lifetime Value

Zach Morrison - Competitive PPC
1.	Competitive PPC
2.	Campaign Segmentation
3.	Match Type Segmentation
4.	Improve Your Best Days
5.	Optimize by the Hour
6.	Regional Findings
7.	Refine with Query Reports
8.	Removing Negatives
9.	Location Extensions
10.	Call Extensions
11.	Sitelinks Extensions
12.	Review, Product and Newsletter Extensions

Jordan Franklin - Facebook Split Testing for Success
1.	Facebook Split Testing For Success
2.	The Social Effect
3.	Who Should Advertise
4.	Facebook v. AdWords
5.	Defining Goals & Target Audience
6.	Value of Split Testing
7.	Split Testing Strategy
8.	Allocating Budget
9.	Long Term Split Testing
10.	Cross Channel Audience Segmentation
11.	The Future of Facebook Ads

Jordan Franklin - Fighting Ad Fatigue and Leveraging Fans
1.	Fighting Ad Fatigue & Leveraging Fans
2.	Identifying Ad Fatigue
3.	Facebook's Quality Score
4.	Freshen Up Your Ads
5.	Leveraging Sponsored Stories
6.	Converting Fans
7.	Measuring Social Impact
8.	Targeting Friends of Fans