Great news for those who feel comfortable entrusting their mass mailing to an ape, as popular email marketing service MailChimp has announced some nifty new updates to their subscriber profile pages this week.
The company, whose service originally operated purely as a bulk email sender, has been making efforts over the past few months to adapt to the changing ways in which its customers have been choosing to make use of it – namely as a customer resource manager. Users have found that the program’s indexing and search features, as well as its robust user profiles, have made it ideal for tracking customer interactions and service opportunities company-wide, and the folks at MailChimp have been very receptive in responding to these developments.
In this update, for instance, one of the most important features introduced is the ability for multiple users to write Notes on a subscriber’s profile. This is an excellent resource for creating a written record of your company’s history with a client. You can monitor times they’ve written in, sales they’ve taken advantage of, or even just the details of a fan letter they wrote!
And once you’ve tracked them, the new subscriber profiles offer a much richer well of information than they ever have before. Now you’ll be able to see an individual’s rate of opening and clicking your messages, as well as have increased control over the variables you can filter to search for them.
Combined with lots of little cosmetic changes that make the interface smoother and cleaner, this package of improvements should be greeted with chest-bumps and thrown banana peels by all loyal Chimps. Now the only question is how long it’s gonna take them to type out Shakespeare.