Question 1: Which of these categories is NOT a targeting option? 
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LinkedIn Hiring – Business Tools
World's largest professional social network
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LinkedIn Profile – Business Tools
The world’s largest professional network
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LinkedIn Connections – Business Tools
The world’s largest professional network
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LinkedIn Recommendations – Business Tools
The world’s largest professional network
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LinkedIn Groups – Business Tools
The world’s largest professional network.
How do I Target a Specific Audience?
Target groups by geography, company or job title
LinkedIn Advertising
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Lesson Quiz
Question 1: Which of these categories is NOT a targeting option?
Question 2: If you have a product or service that is only of interest to people employed by large companies, you can choose to target only those people.
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LinkedIn
The world's largest online professional social network through which over 100,000 members communicate, network, find jobs and more. (0:07)
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Targeting
1. Narrowing the audience of ads, emails or other marketing materials based on some common desired characteristic or quality;
2. choosing the destination or landing page of an ad. (0:02)
Targeting your audience allows you to hone in on your target market and spend your budget more effectively. After setting up your ad, LinkedIn let’s you choose from the following categories to target your audience: Geography, Company, Job Title, Group, Gender, and Age. Each section has different sub-categories that allow you to target even further. Under geography, you are required to select at least one area. You can select entire continents or expand the sub-categories to select a specific city. You can choose up to 10 different locations for each campaign. The next option is to target by company. You can either search for and target a specific company by name or you can select categories of companies for broader reach. You can choose up to 10 industries here. If you want to target a specific job title, function or seniority such as “marketing director”, or “owner” you can do so via the job title options. When you choose to target by “Groups” you will be prompted to type in the specific name of the group you want to target. If you check the boxes under Gender and Age, the appropriate options will appear. Narrowing your focus for an ad campaign can ensure that the right set of eyes are looking at your ads.
Lesson Quiz
Glossary
Targeting
1. Narrowing the audience of ads, emails or other marketing materials based on some common desired characteristic or quality;
2. choosing the destination or landing page of an ad.
The world's largest online professional social network through which over 100,000 members communicate, network, find jobs and more.
