“How To” Tutorials on LinkedIn

#	Name	Description
LinkedIn Company Profile
1.	What is a LinkedIn Company Profile?	Increase your online presence, find new customers and connect with potential business partners with a LinkedIn Company Profile.
2.	Create a Company Profile	Set up your LinkedIn Company Profile to get started.
3.	Customize a Company Profile	Personalize your Company Profile to highlight your company’s best features by adding logos, descriptions, Twitter feeds and more.
4.	Get Connections and Followers	Share your Company Profile with your network and get followers.
5.	Add Products and Services	Showcase your company’s products and services by creating a special tab in your Company Profile.
6.	Use Analytics	Track the effectiveness of your Company Profile with LinkedIn’s Analytics feature.
LinkedIn Hiring
1.	How Can LinkedIn Help You Find New Employees?	Use LinkedIn to post job openings, search for qualified candidates and manage applications.
2.	Post a Job	Find top quality talent by posting job openings on LinkedIn.
3.	Locate Potential Candidates	Use LinkedIn’s search features to find and hire the right employees.
4.	Use Premium Talent Features	Find the right candidate faster with LinkedIn’s Premium features, such as Premium Search Filters and InMail.
5.	Accept Applications Directly Through LinkedIn	Find, organize and hire talented applicants with the "Apply with LinkedIn" button.
LinkedIn Job Search
1.	How Can LinkedIn Help You Job Hunt?	LinkedIn’s vast network and unique features make it one of the best places on the web to search for job opportunities.
2.	Profile Optimization	Impress potential employers with a stellar LinkedIn profile.
3.	Research and Target an Industry	Find the LinkedIn industries that match your skill set; follow trusted sources and companies; stay on top of industry news and trends.
4.	Network with Groups	Find new connections, research your field and join interesting discussions with LinkedIn Groups.
5.	Find Job Opportunities	Take advantage of LinkedIn’s massive network and multiple job-search functions to find top job opportunities in your field.
6.	Upgrade a LinkedIn Account	Upgrade to a Job Seeker account to access additional job-hunting features.
7.	Use Premium Features	Access additional job-hunting tools with a LinkedIn Premium account.
8.	Use the Apply with LinkedIn Button	Apply to great job opportunities with the click of a button.
LinkedIn Personal Profile
1.	What is LinkedIn?	Create an online presence on the world's largest professional social network to find jobs and make business connections.
2.	Create an Account	Get started on LinkedIn by creating an account.
3.	Complete a Profile	Build a robust and attractive LinkedIn profile.
4.	Get and Give Recommendations	Improve your profile with recommendations from supervisors or colleagues.
5.	Make Connections	Expand your network by connecting with people on LinkedIn.
6.	Build and Maintain a Network	Browse your network, search for people and get introductions.
7.	Communicate with a Network	Keep in touch with your network by posting status updates, sharing links and sending messages.
8.	Join Groups and Discussions	Find people with similar interests and become more active in the LinkedIn community.
9.	Questions and Answers	Ask for advice, or become a featured expert by providing the best answers.
10.	Customize Profile and Account Settings	Build out your profile and protect your privacy with extra features and settings.
11.	Track Connections with Job Change Notifier	Monitor your LinkedIn connections and get notifications when they get hired, fired or promoted.
12.	Share Links with Multiple Groups	Share links and messages with all your Groups simultaneously.
LinkedIn Advertising
1.	What are LinkedIn Ads?	Learn what LinkedIn ads are and how to use them effectively.
2.	Where Will Ads Appear?	Find out how to target your audience and where your ads will appear.
3.	Start a LinkedIn Ad Campaign	Begin an ad campaign on the world’s leader in professional networking.
4.	Configure the Target Audience	Use LinkedIn’s targeting options to focus your ads to the audience you want.
5.	Set Daily Budgets	Learn to set daily limits and bid on the rights to post your ads.
6.	Analyze Ad Data	Use LinkedIn’s data to check the effectiveness of your ads.
7.	Campaign Adjustments	Use LinkedIn’s data to adjust your campaign and be more cost effective.
8.	What is Lead Collection?	Get your visitors to request a followup from you.

Animated Concepts and Strategy

#	Name	Description
Social Media
1.	History of Social Media	Gain an understanding of the history of social media.
2.	Reach	Harness the efficiency of social media to communicate with a wide audience of potential customers.
3.	Targeting	Target the people most likely to become customers and evangelize your business.
4.	Desire	Get people to want to do business with you by creating a positive impression online.
5.	Tracking	Keep track of consumer opinions and of how well your social media pages are performing.
6.	Integration	Make your organization more tightly integrated.
7.	Social Media Management	Set up internal structure and process for governing social media.
8.	Create Social Media Policy	Establish protocols and methods to standardize handling of Social Channels.
9.	Social Media Design Strategy	Preserve your branding across social media channels.
10.	Social Media Response Plan	Nail down a plan of action for responding to negative comments.
Managing Your Online Reputation
1.	Why Manage Your Online Reputation?	Discover how to monitor and protect your personal and professional reputation online.
2.	Find and Track Online Mentions	Use Google Search and Alerts to discover and track your appearances online.
3.	Remove Negative Mentions	Learn some methods for removing or obscuring negative search results.
4.	Create a Positive Online Presence	Boost your online reputation by creating a positive and professional online presence.
5.	Clean Up Social Networks	Improve your online image by cleaning up your social networks.
6.	Separate Friends with Facebook Lists	Separate your professional and personal lives on Facebook.
7.	Maintain Professionalism Online	Monitor and censor your online communications to protect your professional reputation.

Tips, Tricks and Techniques from Experts

#	Name

Joshua Waldman - Ultimate Guide to Personal Branding
1.	Ultimate Guide to Personal Branding
2.	Personal Branding, Defined
3.	Importance of Introspection
4.	What is a Professional Profile?
5.	Compelling Headlines
6.	Effective Profile Summaries
7.	Eye-catching Profiles
8.	Consistency Across Platforms
9.	Offline Networking
10.	Network Reach
11.	Online Networking
12.	Ask for an Introduction
13.	LinkedIn Groups
14.	The 7 Deadly Sins