From the Grovo Library How To Use Social Media


In the age of digital, make the most out of your online presence. All of your Social Media questions answered, in one-minute videos.

Course details

128 Lessons, 85 Quizzes

Tags: Advance Your Career, Advertise Around the Web, Manage Your Social Profiles, Master Social Networking

Social Media Fundamentals

Why social media matters, the history of social media, and more.

  • Why Social Media Matters
  • How Did Social Media Evolve?
  • See What Customers are Saying About You
  • Why is Social Media So Important?
  • Communicate Naturally Within Your Company
  • Why you Need a Social Media Team
  • Put Your Best Foot Forward on the Web
  • How to Create a Social Media Policy
  • Attract Attention from the Right People
  • Why Consistency is So Important in Social Media
  • Mend Fences with Disappointed Customers

Ultimate Guide to Personal Branding

Joshua Waldman: Build Your Personal Brand Effectively

  • Ultimate Guide to Personal Branding
  • Personal Branding, Defined
  • Importance of Introspection
  • What is a Professional Profile?
  • Compelling Headlines
  • Effective Profile Summaries
  • Eye Catching Profiles
  • Consistency Across Platforms
  • Offline Networking
  • Network Reach
  • Online Networking
  • Ask for an Introduction
  • LinkedIn Groups
  • The 7 Deadly Sins

Social Media Content Fundamentals

Learn how and when to best produce content, and strategies to monitor and improve how your content is doing.

  • What Great Social Media Content Can Do
  • Pick the Right Mix of Social Channels
  • When and How Often to Post
  • Create Incentives to Share Content
  • Leverage Brand Influencers
  • Format Your Posts for Maximum Effectiveness
  • Measure the Success of Your Posts
  • Test and Optimize Posts
  • Use Hashtags to Encourage Interaction
  • A Savvy Social Content Creator's Tools

Create Social Media Content Around the Web

Learn how to create content that is most appropriate for each network, and how to maximize the effectiveness of each of your social endeavours.

  • Create and Manage Content on Facebook
  • Create and Manage Content on Twitter
  • Create and Manage Content on Tumblr
  • Create and Manage Content on Google+
  • Create and Manage Content on Vine
  • Create and Manage Content on Instagram
  • Create and Manage Content on Pinterest
  • Create and Manage Content on LinkedIn
  • Create and Manage Content on YouTube

Social Media Etiquette at Work

Learn how to adhere by these rules and maintain your professional reputation.

  • General Posting Etiquette
  • Respect Copyrights and Fair Use Laws
  • Using Social Media at Work
  • Protect Your Privacy and the Privacy of Others
  • Posting About Your Company
  • Facebook Etiquette for Employees
  • LinkedIn Etiquette for Employees
  • Twitter Etiquette for Employees
  • YouTube Etiquette at Work
  • Manage Fallout From a Social Media Mistake

Social Media Professional Etiquette

Learn the etiquette of privacy settings, tagging, and posting.

  • What is Social Media Etiquette?
  • Tagging Etiquette
  • Etiquette of Privacy Settings
  • Cross Posting Etiquette
  • Control Update Frequency
  • Content Best Practices

Making a Social Enterprise Work

Becky Straw: Social enterprise success stories.

  • Making a Social Enterprise Work
  • Making a Social Enterprise Work
  • $50,000 in 24 Hours
  • Everyone is A Fundraiser
  • Personality and Transparency
  • Capital Raise
  • Charity: Water Social Media
  • Mommyblogger Power
  • Pinterest Personality
  • Shoestring NonProfits
  • Mass Marketing to Individuals
  • Why You Should Not Start a Nonprofit
  • Emerging Africa
  • Tweeting to Escape Crisis

Vertical Retail and Social Media

Andy Dunn: How Bonobos Sold 200,000 Pairs of Pants Online

  • Building a Brand Online
  • Connection and Authenticity
  • Customer Acquisition
  • Differentiation
  • Leveraging Social Media
  • Social Media Successes and Failures
  • The Evolution of Commerce
  • The World of Online Shopping
  • Trailer: Retail and Social Media

Learn Social Media for Businesses

Social Media is the largest form of online communication, which allows you to communicate, share, and exchange information digitally. Learning best practices and tips to help you excel on various platforms. Learn how to use Social Media across all major platforms with these lesson tracks.

In these lessons, your team will learn:

  • Social Media Fundamentals
  • Social Media Content Fundamentals
  • Ultimate Guide to Personal Branding
  • Create Social Media Content Around the Web
  • Making a Social Enterprise Work
  • Social Media Etiquette at Work
  • Social Media Professional Etiquette
  • Vertical Retail and Social Media

Social Media Training & Development Courses

Grovo's online platform gives you the tools you need in order to master productivity on social media. Our platform will help you develop your team's social media skills and advance within your organization as a responsible and effective online communicator. Watch, learn and test your team’s knowledge with Grovo to make the best of your social media training.

Advanced Analytics & Reporting
Our integrated reporting system will ensure your team is consistently developing the essential skills necessary to perform & advertise on social media. Social media training through quick one-minute videos helps individuals on your team develop a respectable online presence. Our reporting system provides:

  • A flexible reporting interface
  • Overview of your team's performance
  • Report cards and detailed spreadsheet reports
  • Customizable email reports

More learning. Less management.

Grovo makes it easy to create, deliver, and measure training learners love.

Learn about the Grovo Platform

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