From the Grovo Library Online Marketing Training & Development


Reach the right audience: all of your Online Marketing questions answered, in one-minute videos.

Course details

169 Lessons, 51 Quizzes

Tags: Optimize Your Site For Search, Selling & Marketing, Work & Productivity

SEO Fundamentals

Pagerank, link structure, and title tags.

  • What Is SEO?
  • Query
  • Meta Descriptions
  • Link Building
  • Robots.txt
  • Title Tags
  • What is a Sitemap?
  • Web Crawlers and Spiders
  • URL Redirects
  • Keyword Value
  • Keyword
  • Backlinks
  • CTR
  • Cookies
  • Domain Organization
  • Impressions
  • How Do Search Engines Work?
  • PageRank
  • Link Structure

Online Marketing Fundamentals

The different types of online marketing and how they can help your business.

  • What is Online Marketing and Why is it Valuable?
  • The Seven Main Types of Online Marketing
  • Search Engine Marketing
  • Display Advertising Basics
  • Social Media Marketing Basics
  • Email Marketing Basics
  • Product Marketing Basics
  • Affiliate Marketing Basics
  • Define Online Marketing Terminology
  • Online Marketing Etiquette
  • Determine Online Marketing Needs

Digital Marketing Services Fundamentals

Learn about the basic services that can help you create effective digital marketing campaigns.

  • What is Digital Paid Media?
  • What is Influencer Relationship Management?
  • What is Measurement and Data Planning?
  • What is Social Media Listening?

Use Meta Tags Effectively

Find out what meta tags are and how to use them.

  • What are Meta Tags?
  • Use Title Tags
  • Use Keyword Tags
  • Use Description Tags
  • Implement Meta Tags

Building a Successful Startup

David Tisch: Learn What Makes a Startup Fundable

  • Becoming an Angel
  • Being More Productive
  • Building a Successful Startup
  • Building the Accelerator
  • Choosing Companies
  • Mentorship and Community
  • Opportunity in Social Media
  • TechStars on Bloomberg
  • The Normals
  • The NY Tech Scene
  • Using Twitter
  • What Makes a Winning Team

Viral Branding

Greg Rivera: Ignite, Expand and Empower a Viral Following

  • Making a Viral Brand
  • Mishka History
  • Creating A Web Presence
  • Moving From Wholesale to Direct Sales
  • Cult Following
  • The Power of eCommerce
  • Driving Traffic Through Social Media
  • Dealing With Negative Comments
  • Social Media Editorial Calendar
  • Staying True to Your Brand

Build an SEO Foundation

Zach Ciperski: Essential On-site and Off-site SEO Techniques

  • A Brief History of SEO
  • Build an SEO Foundation
  • Choosing Keywords
  • Link Building
  • Mobile SEO
  • Onsite SEO Optimizations
  • SEO Friendly Content
  • Social Media SEO
  • User Experience and SEO
  • Using Video for SEO

Business Development and APIs

Alex Taub: Secret and Not-so-secret Keys to Business Development

  • A New Form of Payment
  • Alex's Biz Dev History
  • Business Development and APIs (Trailer)
  • Digital Dare
  • Finding a Technical Soulmate
  • Personal Profile
  • The Power of a Launch
  • Understanding Other Companies
  • What is an API?
  • What is Business Development Anyway?
  • Why Companies Work Together

Transforming Real Estate

Allan Dalton: How Real Estate had to change with the Web

  • Consumerizing
  • Contentsequences
  • Improving Demand Online
  • Real Estate and The Consumer
  • Real Estate Disrupted
  • Reengineered Real Estate
  • Social Media v. Social Marketing
  • Transforming Real Estate

Creating Value and Attracting Capital

Mike Edelhart: Building a Sustainable Business

  • 49er Style Leadership
  • Board Construction
  • Competitive Advantage
  • Creating Value & Attracting Capital
  • Deal Terms
  • Defining a Purpose
  • How I Choose Investments
  • Selecting Advisors
  • Understanding the Market

Building Thrillist

Ben Lerer: Email Marketing That Drives Growth

  • Building a Brand Online
  • Email as More than Marketing
  • Email Marketing Experiences
  • Iterating on the Business
  • Leveraging Content and Data
  • Social Media Beyond Social Networks
  • Testing Email Content
  • Thrillist Inspiration & History
  • Trailer: Building Thrillist
  • User Segmentation
  • Venture Capital in New York City

Research SEO Keywords

Create an initial keyword list and generate metrics with Wordtracker

  • What is SEO?
  • Create an Initial Keyword List
  • Keyword List Expansion
  • Generate Metrics with Wordtracker
  • Wordtracker SEO Metric Analysis
  • Filter a Keyword List

Video SEO Fundamentals

Learn how video SEO works, how to implement meta and microdata, and when to use YouTube or your own servers to host videos.

  • What is Video SEO?
  • Create Video Metadata and Microdata
  • What are Rich Snippets?
  • YouTube-Specific SEO Techniques

Data Driven Investments

David Honig: Why Data Junkies are a VCs Best Friend

  • Data Driven Investments
  • Fight the Fortune 1000
  • General McChrystal & Rick Rubin
  • Reporting to Investors
  • Success from Failure
  • There's No Going Back
  • What Excites Investors

Connecting to Accelerate

Kelly Hoey: Building the Network of a Startup Accelerator

  • Accelerated Networking
  • Connecting to Accelerate (Trailer)
  • Inside WIM
  • Launching WIM
  • Meet The Class
  • Passive Networking
  • Quick Questions
  • Serendipitous Networking

Profile of a Traveler

Julian Green: One Entrepreneur's Journey from Oxford to Silicon Valley

  • Bulldozer Auction!
  • First Internet Experiences
  • iPad Inspiration Opportunity
  • Mobile Explosion
  • Oxford to Ebay
  • Profile of a Traveler
  • Quick Questions
  • The Confuser
  • The Jetpac Experience
  • What's Shaping Travel?

The PC and Social Revolutions

Mike Edelhart: Leverage the Revolution Happening Across Industries

  • Recognizing a Revolution
  • Social's Disruption of Traditional Media
  • Steve Jobs' Disruption
  • The Nuclear Winter of Social
  • The PC and Social Revolutions
  • The PC Revolution
  • The Social Revolution
  • Young Jobs & Gates

Master Video SEO

Tom Critchlow: A Step-by-Step Guide to Getting Your Videos Ranked

  • Advanced Self Hosting SEO
  • Advanced YouTube SEO
  • Creating Videos
  • Easiest Distribution Channels
  • Link Outreach
  • Master Video SEO
  • Mastering Video Analytics
  • Self Hosting SEO Groundwork
  • Video Keyword Research
  • Video Linkbuilding
  • Video SEO Case Studies
  • Why is Video Valuable?
  • YouTube SEO Groundwork
  • YouTube v. Self Hosting

Learning Online Marketing in the Workplace

Online marketing is the process of using the web to promote your business and website effectively. Learn how to pomote engaging content on your website and reach potential consumers through organic and paid media. Take your online marketing to the next level with essential digital tools from Google and other applications.

In these lessons, you'll learn more on:

  • SEO Fundamentals
  • Search and Research Fundamentals
  • Online Marketing Fundamentals
  • Digital Marketing Services Fundamentals
  • Use Meta Tags Effectively
  • Build an SEO Foundation
  • Building a Successful Startup
  • Viral Branding
  • Business Development and APIs
  • Video SEO Fundamentals
  • Creating Value and Attracting Capital
  • Transforming Real Estate
  • Building Thrillist
  • Research SEO Keywords
  • Data Driven Investments
  • Profile of a Traveler
  • Connecting to Accelerate
  • The PC and Social Revolutions
  • Master Video SEO

Online Marketing Training & Development Courses

Grovo gives you the content, technology, and service you need to get your team up to speed on Online Marketing. Our learning ecosystem will help you develop your team's online marketing skills and advance within your organization as a brand influencer & consumer acquisition guru. Watch, learn and test your team’s knowledge with Grovo to make the best of your online marketing training.

Advanced Analytics & Reporting
Our integrated reporting system will ensure your team is constantly developing the essential skills necessary to perform within the online marketing space. Training through quick 1-minute videos ensure individuals on your team are developing into efficient marketers. Our reporting system provides:

  • A flexible reporting interface
  • Overview of your team's performance
  • Report cards and detailed spreadsheet reports
  • Customizable email reports

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