From the Grovo Library How To Use Google AdWords


Want to run effective Google Adwords campaigns to exponentially grow your business? Everything you need to know is here in these lessons.

Course details

36 Lessons, 35 Quizzes

Tags: Advertise Around the Web, Selling & Marketing

Optimize AdWords Keyword Strategy

Research keywords, place ads, and choose the right number of keywords.

  • Add Keywords
  • Place Ads at the Top of the Page
  • Adjust Keyword Lists Based on Queries
  • Why Should I Bid on Branded Keywords?
  • Find the Right Keywords to Bid On
  • Add Keywords Based on Traffic Estimates
  • Understand Conversion Tracking
  • Track Conversions on Your Site

Advertise on Google First Steps

An introduction to AdWords, and understanding the AdWords structure.

  • Set Budget Options
  • Choose a Campaign Rule Outcome
  • Choose Campaign Rule Triggers
  • Create One Budget for Multiple Campaigns
  • Refine Your Keywords with Match Types
  • Explain the Popularity of Google AdWords in 60 Seconds
  • Where Do I Create an AdWords Account?
  • How Do I Use AdWords With a Team?
  • The Essentials of Google AdWords Structure
  • Create a Campaign in a Flash
  • How Does Google Choose Which Ads to Run?
  • Understand Your Quality Scores
  • Follow the Rules of AdWords
  • Advertise on the Right Network
  • Manage Notification Settings

Targeting with Google AdWords

Target devices and locations and use radius targeting.

  • Use Radius Targeting
  • Target Devices and Operating Systems
  • Target by Location
  • Target by Language
  • Adjust Display Keyword Targeting
  • Manage Display Only Targeting Settings

Track Ad Results

Analyze the performance of your ads in the most efficient way possible.

  • Segment Data
  • Check the Performance of Ad Metrics Over Time
  • Customize Columns
  • Find Data on Your Dashboard, Faster

Run an Effective Ad

Choose bidding and budgeting options, then create and refine your ad.

  • Change Your Ad Bidding Options
  • Create a Text Ad
  • Upload an Image Ad

Learn how to use Google AdWords

Google AdWords is a local and national advertising platform offering an array ad services on its widely used Google Search engine. Learn how to advertise to web users by optimizing your paid search campaign. Build out engaging content and bid on keywords to bring in potential consumers to your website.

In these lessons, you'll learn to:

  • Optimize AdWords Keyword Strategy
  • Advertise on Google First Steps
  • Targeting with Google AdWords
  • Track Ad Results
  • Run an Effective Ad

Google AdWords Training & Development Courses

Grovo gives you the content, technology, and service you need to get your team up to speed on Google AdWords. Our learning ecosystem will help you develop your team’s online marketing skills and advance within your organization as a paid media influencer. Watch, learn and test your team’s knowledge with Grovo to make the best of your Google AdWords training.

Advanced Analytics & Reporting
Our integrated reporting system will ensure your team is constantly developing the essential skills necessary to perform within the Google AdWords platform. Google AdWords training through quick 1-minute videos ensure individuals on your team are developing into efficient marketers. Our reporting system provides:

  • A flexible reporting interface
  • Overview of your team's performance
  • Report cards and detailed spreadsheet reports
  • Customizable email reports

More learning. Less management.

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