How to Use HootSuite Effectively

Video Tutorials for Online Social Media Dashboard

Hootsuite is a social media aggregator. With HootSuite, you can manage your various social media accounts from one convenient dashboard online. Learn to use HootSuite effectively with Grovo’s video tutorials, conceptual lessons, expert interviews, quiz questions and downloadable PDFs.

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  • Curriculum

“How To” Tutorials on HootSuite

Screenshot lessons show you how to master the most important features of relevant web products.

22 lessons 40 minutes
21 quizzes 1 certification
# Name Description
HootSuite
1. What is HootSuite? Learn how to use HootSuite to aggregate and track all of your social media efforts.
2. Create an Account Choose your account type and get started managing social media through HootSuite.
3. Link Social Networks to HootSuite Add all of your social feeds to HootSuite for easier management.
4. Customize and Organize Tabs Organize and monitor your social presence with HootSuite tabs.
5. Work with Streams Customize the layout of each tab with columns.
6. Send Messages Write and send one message to all of your feeds at once.
7. Interact With Twitter Posts Reply, retweet, assign and direct message all within HootSuite.
8. Interact With Facebook Posts Like, comment and assign messages via HootSuite.
9. Add and Remove Team Members Manage large, complex social media campaigns by creating multiple team members.
10. Assign Posts to Team Members Allocate posts, comments and tweets to different members of your team.
11. View Twitter Contacts Gather valuable information about other Twitter users.
12. Learn about Klout Scores Learn how a Klout Score is calculated.
13. Autopost RSS Feeds to Twitter Set up RSS feeds from any blog to autopost to your Twitter accounts.
14. Schedule Future Messages Set up messages to be posted at specific times in the future.
15. Schedule Future Messages in Bulk Schedule up to 50 future messages to be posted to Facebook and Twitter.
16. Use Quick Analytics to Monitor Facebook Monitor your Facebook Page's success with Insights in HootSuite.
17. Use Quick Analytics to Monitor Twitter Monitor click through rates and interactions with your Tweets with Analytics in HootSuite.
18. Link Google Analytics to HootSuite Set up Google Analytics in HootSuite to track how Facebook and Twitter is driving traffic to your website.
19. Create Custom Reports Build a customized report to see all of your successes in one place.
20. Share Custom Reports Circulate custom reports with people on and off HootSuite.
21. Organize Custom Reports Employ labels and other organization tools to manage a large amount of custom reports.
22. Use Publisher Access your scheduled posts via the publishing calendar or pending posts stream.

Animated Concepts and Strategy

Fully animated lessons teach you the facts and concepts you need to know before you use a product.

10 lessons 15 minutes
9 quizzes 1 certification
# Name Description
Social Media
1. History of Social Media Gain an understanding of the history of social media.
2. Reach Harness the efficiency of social media to communicate with a wide audience of potential customers.
3. Targeting Target the people most likely to become customers and evangelize your business.
4. Desire Get people to want to do business with you by creating a positive impression online.
5. Tracking Keep track of consumer opinions and of how well your social media pages are performing.
6. Integration Make your organization more tightly integrated.
7. Social Media Management Set up internal structure and process for governing social media.
8. Create Social Media Policy Establish protocols and methods to standardize handling of Social Channels.
9. Social Media Design Strategy Preserve your branding across social media channels.
10. Social Media Response Plan Nail down a plan of action for responding to negative comments.
Related Education
HootSuite Social Media
Facebook Pages Twitter
LinkedIn Gmail
Netiquette
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