Social Media Etiquette has been deleted from this chapter.Undo
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Google Analytics goals connect the activity on your website to your bottom line.

Set goals, then assign a dollar value to those goals to see which parts of your site, specific features on your site or step-by-step actions are giving you the greatest ROI.

Create new goals and goal sets within a Profile of a Google Analytics web property.

Note that goals are specific to each profile and do not affect other profiles on that web property.

Each profile is allowed a maximum of 20 goals broken down into four sets.

In creating goals, make sure you group similar goals into goal sets.

Indicate a dollar value for each goal.

Conversions occur when visitors reach those goals.

Then, you can track how features of your site are performing, or even compare goal sets to maximize your ROI.

AnalyticsA Web-based application or feature that tracks the performance of a website or certain website actions. GoalsActions that a website owner wants users to take on their site.Google AnalyticsA set of tools used to extract detailed statistics about a website's visitors and how they interact with that site.SiteWebsite; a collection of related Web pages containing images, videos or other digital assets.WebsiteSite; a collection of related Web pages containing images, videos or other digital assets.Action1. A metric that measures specific user behavior, usually in the form of a click; 2. a Google Places measurement for the number of times a user has interacted with a specific listing. ROIReturn on investment; calculated by subtracting the cost of the investment from the gain and then dividing this amount by the cost of the investment.ProfileA centralized presence on a Web application or website.NoteA formattable and publishable word processing feature in Evernote that lets users quickly and easily record text and media while browsing the Web.Group1. A grouping of individuals that communicate, collaborate and share information within a Web application; 2. a sub-set of lists, used to target subscribers based on characteristics or interests.ConversionThe completion of a desired action typically tracked by a piece of Javascript code to designate when a user completes the action.Reach1. A measure of range or extent of influence; 2. a Social Mention measure of influence calculated based on the number of people talking about a user's brand divided by the total number of mentions.Google Analytics3664Why Create a Goal on Google Analytics?
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