“How To” Tutorials on Google Analytics

#	Name	Description
Google Analytics Setup
1.	Google Analytics Trailer	What Google Analytics is and an overview of what you’ll learn about it.
2.	Understand Google Analytics Structure	Navigate the hierarchy of Google Analytics accounts, web properties and profiles.
3.	Install the Tracking Code	Allow Google Analytics to track the traffic to and around a website.
4.	Create a New Profile	Use multiple Google Analytics profiles to view pre-filtered or highly targeted traffic data.
5.	Edit Property Settings	Keep Google Analytics web properties up-to-date.
6.	Create Alerts	Get automatic email alerts when traffic data reaches user-defined conditions.
7.	Create Filters	Filter unwanted or noisy traffic from specific IP addresses, domains or subdomains.
8.	Add Users	Share access to Google Analytics data with others.
Google Analytics Goals
1.	What are Google Analytics Goals?	Learn what Goals are on Google Analytics are and how to use the service.
2.	Set a URL Destination Goal	Track visitor conversions.
3.	Create a Goal Funnel	Track visitor flow through a website.
4.	Set Time and Page per Visit Goals	Track engaged user metrics.
5.	Monitor Visitor Goal Metrics	Analyze how goals are performing with specific groups of visitors.
6.	Monitor Goal Metrics from Traffic Sources	Analyze how goals are performing with specific traffic segments.
Google Analytics Filtering Data
1.	Build a Custom Segment	Create traffic segments that are only relevant to you.
2.	Add Multiple Default Segments	View data segments with pre-defined Google Analytics options.
3.	Compare Multiple Metrics	View historical data side-by-side.
4.	Refine Data Dimensions	Compare Google Analytics dimensions.
5.	Quick Filters	View filtered data without creating a custom segment.
6.	Advanced Data Table Views	Compare visitors and traffic data against a site’s totals.

Animated Concepts and Strategy

#	Name	Description
Online Marketing
1.	What is Online Marketing and Why is it Valuable?	Discover the unique advantages of marketing your business online.
2.	The Seven Main Types of Online Marketing	Promote your business through a wide variety of different marketing channels.
3.	Online Marketing Terminology	Learn the essential vocabulary of an online marketing campaign.
4.	Determine Online Marketing Needs	Craft an online marketing strategy based on your business’ needs and resources.
5.	Online Marketing Etiquette	Overcome the stigma of marketing and build trust with these guidelines.
PPC
1.	What is Pay Per Click?	Learn the basics of pay-per-click (PPC) advertising.
2.	What are the Benefits of PPC?	Learn how PPC can help your business.
3.	What are the Main Types of PPC?	Learn the difference between search ads and content ads.
4.	Navigate the PPC Superstars	Learn about the two primary players in the PPC world.
5.	Understand the Components of PPC Ads	Learn about the four key pieces of a PPC ad.
6.	Write Compelling PPC Title Text	Create titles for PPC ads that inspire consumers to click.
7.	Write Compelling PPC Descriptions	Create descriptions for your PPC ads that engage consumers.
8.	Optimize Display and Destination URL	Make the most of your display and destination URLs.
9.	Set a PPC Budget	Determine the optimal spend for effective PPC.
10.	Track Success of PPC Keywords	Use tracking codes to measure keyword success.
SEO Keyword Research
1.	What is SEO?	Learn about the process of improving your website’s organic or natural ranking in search engine results.
2.	Create an Initial Keyword List	Build a list of words and phrases that most pertain to your company.
3.	Keyword List Expansion	Expand your initial keyword list with Google’s Keyword tool.
4.	Generate Metrics with Wordtracker	Garner more information about every keyword on your list using Wordtracker.
5.	Wordtracker SEO Metric Analysis	Pull metrics from Wordtracker to rank the “SEO value” of each keyword.
6.	Filter a Keyword List	Cut your keyword list down to only the most relevant terms.

Tips, Tricks and Techniques from Experts

#	Name

Zach Ciperski - Build an SEO Foundation
1.	Build an SEO Foundation
2.	A Brief History of SEO
3.	Choosing Keywords
4.	Onsite SEO Optimizations
5.	SEO-Friendly Content
6.	Link Building
7.	Social Media SEO
8.	Using Video for SEO
9.	User Experience and SEO
10.	Mobile SEO