41.2default0.02700http://www.grovo.com/asset/gplayer/skins/default/watermark.pngHelvetica, Arial, Sans SerifGoogle AdWords is Google's advertising platform.
It gives any business the ability to create their own text or display ads and have them show up in Google search results and across the Google search network when certain keywords are searched.
With AdWords you can show text and display ads across thousands of sites that reach approximately 80% of all internet traffic using a number of targeting techniques so that your ads are shown to the people you want.
Learn how to: Setup Adwords; Set bidding and budget options; Target campaigns and ad groups; Master keyword strategy; Understand match type strategy.
AdWordsGoogle's paid advertising service that offers pay-per-click (PPC) text and banner ads that can be targeted both to search engines and to third-party websites with related content. NetworkA system or group of interconnected people or things.Keyword1. Words or phrases used by a search engine to identify and present relevant websites, or, in the case of a site's internal search engine, pages, articles or other indexed media;
2. words or phrases used to target ads to potential customers.Targeting1. Narrowing the audience of ads, emails or other marketing materials based on some common desired characteristic or quality;
2. choosing the destination or landing page of an ad.TrafficThe visitors that come to a user's site. Ad group1. A grouping of ads that helps advertisers manage account structure and cost; A set of ads grouped by common keywords and site specific products or topics;
2. the third level of a Google AdWords account;
3. the third level of a Microsoft adCenter account.Match typeA column in an AdWords search term report that tells a user how search terms that triggered their ads on Google are related to their actual keywords.98Google AdWords Setup4630Introduction to AdWordsstandalone11111high
How to use Google AdWords
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