“How To” Tutorials on Google AdWords

#	Name	Description
Google AdWords Keyword Strategy
1.	What is Keyword Strategy?	Drive your ad campaign effectively with the most relevant keywords.
2.	Research Suggested Keywords	Find and expand ideal keywords for your campaign.
3.	Choose the Right Number of Keywords	Create a sample size of keywords to begin your campaign.
4.	Understand Conversion Tracking	Define goals for your AdWords campaigns so you can measure their impact.
5.	Install Conversion Tracking Code	Track conversions in your campaign by installing customizable conversion tracking code.
6.	Expand a Keyword List With Google Analytics	Use Google Analytics to expand your campaign’s keywords.
7.	Adjust Keyword Lists Based on Queries	Use recorded Google search queries to find the most effective keywords.
8.	Use Branded Keywords	Bid on your own brand name ad to increase your traffic.
9.	Place Ads at the Top of the Page	Bid to make sure your ads appear above organic results.
Google AdWords Match Type Strategy
1.	Understand Keyword Match Types	Get comfortable with the four primary keyword match types Google AdWords offers.
2.	Use Broad Match	Expand the reach of each keyword with the most lenient match type.
3.	Use Phrase Match	Advertise on every instance of a phrase, with or without modifying words attached.
4.	Use Exact Match	Advertise only on an exact phrase and nothing else.
5.	Use Negative Match	Stop your ads from running when certain words are typed in a search query.
Google AdWords Setup
1.	What is Google AdWords?	Learn what Google's advertising platform is and how it can help grow your business.
2.	How Does Google Choose Which Ads to Run?	Understand how your ads will be ranked and shown to Google searchers.
3.	What is Quality Score?	Better understand Google’s algorithm that ensures search advertisements are relevant to the searcher’s intent.
4.	Understand How AdWords is Structured	Learn the structure of Google Adwords to ensure that your account is ready for future growth.
5.	Follow the Rules of Google AdWords	Before you write your ads or plan your advertising strategy be sure to understand the rules of AdWords.
6.	Google Network Overview	Know how and where you should spend your advertising dollars.
7.	Create an Account	Get started by creating your AdWords account.
8.	Create a Campaign	Reach targeted customers with your first campaign.
9.	Use Language Targeting	Target the languages that your customers speak.
10.	Use Location Targeting	Target your ads to serve to specific regions around the world.
11.	Set Bidding and Budget Options	Control exactly how much you spend on your AdWords campaigns by setting your daily budget and bidding maximums.
12.	Use Ad Extensions	Set Ad Extensions to display your business address, phone number and site links within your ad.
13.	Create an Ad	Attract customers with clear, well written ads.
14.	Add Keywords	Select relevant and high-quality keywords which will target your ads to the most promising users.
15.	Set Up Billing Information	Add your billing information to start serving your ads.
16.	Learn the AdWords Layout	Master the layout of your AdWords account and take advantage of all its features.
Google AdWords Targeting
1.	Target Ads by Country and State or Region	Serve ads only to people that reside in a specific country, state or region.
2.	Target Ads by Radius or Shape	Serve ads to people that are a certain distance away from a specific map point, or people that reside inside of a custom drawn shape.
3.	Adjust Existing Targeting	Edit the targeting options of existing campaigns.
4.	Understand Advanced Options	Hone your targeting with advanced options.

Animated Concepts and Strategy

#	Name	Description
Online Marketing
1.	What is Online Marketing and Why is it Valuable?	Discover the unique advantages of marketing your business online.
2.	The Seven Main Types of Online Marketing	Promote your business through a wide variety of different marketing channels.
3.	Online Marketing Terminology	Learn the essential vocabulary of an online marketing campaign.
4.	Determine Online Marketing Needs	Craft an online marketing strategy based on your business’ needs and resources.
5.	Online Marketing Etiquette	Overcome the stigma of marketing and build trust with these guidelines.
PPC
1.	What is Pay Per Click?	Learn the basics of pay-per-click (PPC) advertising.
2.	What are the Benefits of PPC?	Learn how PPC can help your business.
3.	What are the Main Types of PPC?	Learn the difference between search ads and content ads.
4.	Navigate the PPC Superstars	Learn about the two primary players in the PPC world.
5.	Understand the Components of PPC Ads	Learn about the four key pieces of a PPC ad.
6.	Write Compelling PPC Title Text	Create titles for PPC ads that inspire consumers to click.
7.	Write Compelling PPC Descriptions	Create descriptions for your PPC ads that engage consumers.
8.	Optimize Display and Destination URL	Make the most of your display and destination URLs.
9.	Set a PPC Budget	Determine the optimal spend for effective PPC.
10.	Track Success of PPC Keywords	Use tracking codes to measure keyword success.
SEO Keyword Research
1.	What is SEO?	Learn about the process of improving your website’s organic or natural ranking in search engine results.
2.	Create an Initial Keyword List	Build a list of words and phrases that most pertain to your company.
3.	Keyword List Expansion	Expand your initial keyword list with Google’s Keyword tool.
4.	Generate Metrics with Wordtracker	Garner more information about every keyword on your list using Wordtracker.
5.	Wordtracker SEO Metric Analysis	Pull metrics from Wordtracker to rank the “SEO value” of each keyword.
6.	Filter a Keyword List	Cut your keyword list down to only the most relevant terms.

Tips, Tricks and Techniques from Experts

#	Name

Zach Ciperski - Build an SEO Foundation
1.	Build an SEO Foundation
2.	A Brief History of SEO
3.	Choosing Keywords
4.	Onsite SEO Optimizations
5.	SEO-Friendly Content
6.	Link Building
7.	Social Media SEO
8.	Using Video for SEO
9.	User Experience and SEO
10.	Mobile SEO

Jordan Franklin - Facebook Split Testing for Success
1.	Facebook Split Testing For Success
2.	The Social Effect
3.	Who Should Advertise
4.	Facebook v. AdWords
5.	Defining Goals & Target Audience
6.	Value of Split Testing
7.	Split Testing Strategy
8.	Allocating Budget
9.	Long Term Split Testing
10.	Cross Channel Audience Segmentation
11.	The Future of Facebook Ads

Jordan Franklin - Fighting Ad Fatigue and Leveraging Fans
1.	Fighting Ad Fatigue & Leveraging Fans
2.	Identifying Ad Fatigue
3.	Facebook's Quality Score
4.	Freshen Up Your Ads
5.	Leveraging Sponsored Stories
6.	Converting Fans
7.	Measuring Social Impact
8.	Targeting Friends of Fans

Zach Morrison - Local PPC
1.	Local PPC
2.	Why Use Paid Search?
3.	Targeting Locally
4.	Local Keywords
5.	Match Types
6.	Conversion Rates and Lifetime Value

Zach Morrison - Competitive PPC
1.	Competitive PPC
2.	Campaign Segmentation
3.	Match Type Segmentation
4.	Improve Your Best Days
5.	Optimize by the Hour
6.	Regional Findings
7.	Refine with Query Reports
8.	Removing Negatives
9.	Location Extensions
10.	Call Extensions
11.	Sitelinks Extensions
12.	Review, Product and Newsletter Extensions