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Analyzing the performance of your Facebook Page and the engagement of your audience can help you produce the most engaging content that reaches the largest amount of users.

To see your Page Insights, click "Insights" at the top of your Page.

The first tab gives you an "Overview" of your audience with data from the dates shown.

At the top of the page, you'll see data on your total number of Likes, the reach of your posts, and how your audience engages with your content.

In the chart below, you'll see the titles of your last 5 posts, alongside information about how many people each of those posts reached and how they engaged with the posts in terms of "Clicks, Likes, Comments and Shares." Click the heading of any of the sections on the page to see more details about that metric.

FacebookThe world's largest social networking platform; it is used to communicate and share content with users' friends and family around the world.Facebook pageFan page; a free custom profile for a business, brand, product, organization or public figure hosted on Facebook.Reach1. A measure of range or extent of influence; 2. a Social Mention measure of influence calculated based on the number of people talking about a user's brand divided by the total number of mentions.Click1. The pressing of a mouse pointer on a link; 2. a tracked metric of users that click on a specific element.InsightsAn analytics and tracking system of users and user interactions with a profile or content.Tab1. A sub-window within a parent window; "tabbed browsing" allows users to open many different websites in the same window; 2. a navigational element of many sites including Facebook Pages which allow a visitor to switch between a site's sections while seeing all available sections grouped at the top or to the side. PostAn entry published on a blog, microblog, forum, or social networking site.Google AdWords3184Get an Overview of Your Facebook Audience
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