1. A note or commentary on a primary piece of content; 2. a feature that allows a user to overlay text on top of video content on YouTube.
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App; a program or piece of software designed to complete a specific task on a specific platform.
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API; a set of standardized commands that allow different kinds of software to speak and interact with each other.
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@ mention; a convention of various online communication media wherein typing an "at" symbol (@) directly before another person's name or username either alerts them they've been referenced in a message, and/or makes their name into a hyperlink. This convention was made widely popular by Twitter and is employed in Facebook and the commenting system for Google Docs.
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A computer file appended to an email or other form of Web communication.
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A PPC auction that is performed every time a search is performed to determine which ads will be displayed in which order.
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A feature of Web browsers that lets users return to the last Web page viewed by clicking on the "back arrow," which points to the left and is typically located in the upper left hand corner of a Web browser. The keyboard shortcut for Back is typically the "Backspace" key.
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A tag given to certain answers on Quora that have been designated as the most reliable by users.
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An automatically determined amount by which one bid must exceed the last in order to be an acceptable offer in an auction-style listing on eBay.
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Bcc; an email address field that allows a message to be sent to multiple recipients without allowing each recipient to see the others' email addresses.
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A special type of favorite or bookmark that executes code on the page being viewed and typically performs an action associated with a third-party application or website.
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The percentage of visitors to a website that immediately leave without visiting any other pages on the site.
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Keywords or phrases that contain or make reference to terms specific to a particular company, product or individual.
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A PPC match type that will trigger ads any time a searcher types in the keyword, or any part of a multi-word keyword, regardless of order or the other words contained in the query. Broad matched keywords will also trigger ads if a searcher types in singular or plural forms of the word or types in synonyms of the word.
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A program or data file that's designed to adjoin with and extend the capabilities of a Web browser. Sometimes called a browser "add-on."
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Aggregated information about a user's Internet navigation. Browsing data can include browsing and download histories, cookies, saved passwords, form data and more.
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A record of the websites and applications visited in a browser.
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An eBay feature that gives buyers the option to purchase an item for a requested asking price as posted by the seller.
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1. The means selected to accomplish a set of advertising or marketing goals; 2. a collection of ads or email marketing within a single platform grouped by common options, characteristics and budget; 3. the second level of an adCenter account; 4. the second level of an AdWords account.
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Cc; an email address field that allows a message to be sent to multiple recipients who should be aware of the email without being directly addressed.
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A community-based and user-upheld city guide to dining, entertainment, retail, travel and professional services in the United States.
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CTR; a metric calculated as the number of users who click on an ad divided by the number of times the ad is delivered or viewed.
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1. The system of shared resources provided to a consumer or business via hosted services over the Internet; 2. Web applications that function entirely online with nothing to download.
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1. To work jointly to produce or create something (verb); 2. a feature of many Web-based applications of that allows multiple users to simultaneously modify items, and communicate in real-time.
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A folder-like organization system used to group similar items, documents or pictures. Typically files can be associated with more than one collection.
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A contact to whom one is linked on a social networking site, sometimes modified by "degree" indicating whether the link is direct, or through one or more intermediaries.
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CMS; a platform used to manage workflow, content and data manipulation, often in the form of publishing to the Web.
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A user that can add and edit content in a Web application or website.
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1. An archive of previous communications in the form of threaded emails or posts; 2. a real-time text or video chat; 3. the interaction between an organization and its customers, fans or other visitors to its social presences.
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The completion of a desired action typically tracked by a piece of Javascript code to designate when a user completes the action.
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A string of javascript or other programing language that communicates a user's actions with a third party. Typically a conversion code is placed on a webpage that is viewed when a desired action has been completed.
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CPC; a rate for online advertising that a site or network charges an advertiser every time someone clicks on their ad.
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CPM; a rate for advertising that a site or advertising network charges an advertiser every thousand times a user is shown their ad.
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CPV; the maximum amount a user is willing to pay each time someone views their video.
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CRM; a system used to help manage, track and organize contact interactions.
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The maximum amount of money that a person is willing to spend per day on an advertising campaign.
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A promotional discount offered for one day only, sometimes contingent on a certain number of people accepting the deal.
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Changes in availability that diverge from the established weekly availability in a Tungle calendar.
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Lists generated by user feedback on participating restaurants on OpenTable; Diner's Choice lists include: "Most Booked," "Best Food," "Best Service," "Kid Friendly" and more.
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A reward for earning a certain number of OpenTable Dining Reward Points.
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A reward for booking reservations though OpenTable that can be used later towards discounts and free meals.
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1. A private message between two users of a Web application that generally can't be seen by the community; 2. a private message on Twitter that can only be sent if the recipient is a follower of the sender.
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A measure of the visitors that have accessed a website by typing the website's URL directly into their browser's address bar or by clicking on a bookmark that they created.
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A type of search engine designed to introduce viewers to new media based on the keywords or interests that they’ve searched.
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An online forum where people can have conversations via posted messages.
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A form of online advertising that typically contains text and images. Display advertising can generally be paid for on a PPC or CPM basis.
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Apple disk image; a file that will install a program on a Mac OS X computer.
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A virtual auction house where users can buy and sell domain names that have already been claimed.
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A company that controls Internet servers and allows people to serve content online.
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A word, phrase or other piece of information that is automatically inserted into an advertisement. Typically this text is based on the keyword used to trigger the ad.
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The combination of a username and a domain which designates the location of a person's unique email inbox.
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A form of direct online marketing which uses email as a means of communicating news, promotions and deals to customers.
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A social media platform designed for private communication and information sharing within or between enterprise institutions.
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A PPC match type that triggers an ad only when a user types in the exact keyword or phrase.
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Executable file; a file that will install a program on Microsoft Windows computer.
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A set of rules and options governing how expenses should be reported and submitted.
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A set of guidelines governing how expenses of a certain type will be categorized and grouped.
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A part of the Facebook platform that allows users to safely share their Facebook identity, friends and other content with third-party websites.
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Fan page; a free custom profile for a business, brand, product, organization or public figure hosted on Facebook.
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A numerical representation of an eBay member's feedback as accumulated through points ascribed during the feedback process.
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The practice of distributing files between computers over a network.
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1. The process of reducing the size of a set of data by removing unwanted pieces of information based on certain qualities or characteristics (verb); 2. a tool of many Web applications that automatically removes or categorizes data based on a set of rules and attributes (noun).
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A selling format on eBay whereby a seller lists an item for a set price. No bidding takes place in a fixed price listing.
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1. A browser-based action that takes a user to a website they had previously gone back from. The "forward" action can be taken by clicking on the forward arrow, which points to the right and is typically located in the upper left hand corner of a Web browser (noun); 2. an email that has been sent or re-routed from its initial recipient to a new recipient. The subject of emails that are forwards begin with "Fwd:" by default (noun); 3. to re-send the original contents of an email to another party with or without an additional message (verb); 4. to have a Web address, or domain name, forward to another domain name (verb).
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FAQ; a place where one can find answers to questions that users ask about the site.
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Customized email updates of Google search results for a given term.
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A set of tools used to extract detailed statistics about a website's visitors and how they interact with that site.
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A service that lets users customize Google products for use with a professional domain. One use of Google Apps is the Gmail platform for a company's email.
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Gcal; Google's cloud-based calendar application connected to Gmail.
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A Google application that allows a user to have text-, speech- or video-based conversations with others signed into their Google accounts.
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Google's suite of word processing and productivity tools, which includes documents, spreadsheets, presentations, forms and more.
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A comprehensive image search engine powered by Google that allows users to search for images with a variety of criteria, from keyword to color.
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A Google Search feature that predicts users' search inquiries and provides suggestions as they type.
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A website where Internet users can explore, try out and leave feedback on the latest prototypes and projects produced by Google engineers and researchers.
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Google's map search engine. Search for addresses and businesses, get driving or public transportation directions, and view the world in either satellite images or the more traditional map view.
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Business listings that show up in location-based searches on Google and Google Maps.
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A searchable public profile to display information about oneself.
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A downloadable application offered by Google through which users can instant message, voice and video chat with other Internet users anywhere in the world.
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A computer's internal storage device that holds everything from the user's data and documents to the computer's own operating system and programs.
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The fraudulent use of another person's personal information, such as banking or credit card information or Social Security number to gain access to their property.
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A metric that represents the number of times an ad (or other page) has been seen by a user.
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Also known as back links; incoming links to a website or Web page, posted on another site or page. An important factor in search engine ranking algorithms and search engine optimization.
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A chat, or short message, sent directly to another user over a chat client like Google Talk or Skype.
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A Web browser developed by the Microsoft Corporation and included with the Microsoft Windows operating system.
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A type of bank account that allows users to accept payments online by credit or debit card.
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A numerical code that identifies a device present in a computer network; this number helps both identify as well as locate the connected device.
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A numerical measure of someone's social influence across the Web based on the engagement of their audience.
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A list of an application's or site's top users over specified periods of time.
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The world's largest electronic database for both public and legal records, owned by the LexisNexis Group.
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A predetermined amount of money to spend on a Facebook ad campaign. This has to be done with a campaign of fixed duration.
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A Web service that decreases the character count of a website's URL; often used to save space when posting to a microblogging platform, such as Twitter.
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A relative rating assigned to a list of email addresses by MailChimp based on a variety of metrics, such as click rate, rate of unsubscriptions and bounce rate.
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MX; a resource record that specifies a mail server responsible for accepting emails on behalf of a recipient; the section of a hosting account that a user must change if they want to use a third-party email hosting service like Google Apps.
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Malware; a type of software that infiltrates a computer without permission and causes unwanted problems.
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A column in an AdWords search term report that tells a user how search terms that triggered their ads on Google are related to their actual keywords.
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A form of blogging on platforms, such as Twitter, that is devoted to the exchange of short-form content.
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1. A business model that allows users to purchase items "a la carte" instead of a subscription. iTunes is a micropayment business model; 2. PayPal's optional alternative fee structure for merchants whose individual transactions are generally smaller than $12.
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A desktop-based spreadsheet application that features a multitude of calculation and graphing tools.
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Important events, meetings or deadlines that are marked on a calendar or list.
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1. A member of a group with the power to approve or remove content from the group's pool, moderate discussions and remove or ban members from the group. 2. a YouTube channel module that allows a channel owner to collect commentary, questions or ideas on a particular topic.
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A popular and free open source Web browser managed by the Mozilla Corporation.
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Words that are filtered against in searches, because they are unrelated to the product or service being advertised.
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An PPC keyword match type that ensures an ad doesn't show for any search that includes that term.
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An entry that indicates purchases made or money withdrawn.
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Network or Internet etiquette; a set of rules and social norms covering behavior conducted online.
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A measurement employed by Klout.com describing the ability of a user's social media output, especially a Twitter feed, to cause others to take action.
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A PayPal service that allows users to send customers an invoice by email and allows the customers to pay within the email by clicking a Pay Now button.
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A phone number purchased from Skype that allows users to receive telephone calls through their computer.
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A website or brand that sells products via an e-commerce platform.
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Organic result; search result based on a website's relevancy to the searched term.
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Organic listing; search result based on a website's relevancy to the searched term.
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A metric referencing visitors who arrive at a Web page through a non-ad link in search engine results.
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A sponsored story that shows a post from a Fan Page in the advertising section of a Facebook page.
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Ads triggered by a search term; in Google they appear above and to the right of organic search results.
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A tool by which an advertiser can insert dynamic text into their ads; designated by {param}.
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A feature employed by LastPass to help keep information secure by generating randomized, hard-to-crack passwords.
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PPC; an Internet advertising model that's used to direct traffic to websites whereby advertisers pay each time the ad is clicked.
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A service that authorizes payments with a customer's credit card company for e-businesses and online retailers.
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Permalink; a unique uniform resource locator (URL) used to link back to a single post, as on a blog, for example.
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A PPC match type that will only trigger ads when a searcher types in a specific phrase; it will still trigger ads for searches that contain other words as long as it also includes the exact phrase.
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Deposits or earnings that reflect money flowing into an account(s).
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The area of a Web application where one can adjust their settings and functionality.
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A feature that lets users see exactly how a document will appear printed prior to actually printing it.
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OpenTable feature that allows users to arrange private dining events at participating restaurants.
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Network settings used to give a user the title of administrator, meaning that the user can log into the control panel and perform any action available.
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A number calculated by AdWords for each of an advertiser's keywords as determined by the keyword's relevancy to the ad and destination Web page.
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Business accounting software developed by Intuit, the same company that developed personal finance software Quicken.
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RSS; a syndication tool that distributes frequently updated content as it is updated; typically used by blogs and news sites where the content is updated often, and readers want to be notified of every update as it happens.
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The ability to view and manipulate data on a terminal from a remote location.
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1. The act of responding or answering an email in direct reply to the sender; emails sent in reply are prefixed by "Re:"; 2. a post on a blog, forum, or other social network crafted as a direct response to another post, often associated with or linked to the original post.
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The act of responding to everyone in the "To" and "Cc" sections of the original email that a user is replying to.
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A list of all the Google Apps capabilities any given user has.
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ROI; a metric calculated by subtracting the cost of the investment from the gain and then dividing this amount by the cost of the investment.
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A feature that automatically saves a document as it is being modified, keeping multiple versions and tracking who is responsible for which changes.
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Screen shot; a captured image of what is displayed on a person's computer screen.
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Screen grab; a captured image of what is displayed on a person's computer screen.
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A website that allows users to search for specific keywords and phrases and retrieves results ranked by relevancy; results may include multiple types of media, such as map locations, images and videos.
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SEO; strategies and tactics to improve a site's rankings in organic (non-paid) search results.
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A means of getting more specific search results by using hotkeys and certain punctuation.
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Modification text added before or after a search query that tells the search engine to perform an advanced function.
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A type of code that tags visitors as they first enter a site; this code will mark them and continue to retarget them with ads once they leave.
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Search engine marketing; an umbrella term used to describe all of the processes that go into building and promoting a website with the intent of improving its search results. Includes the sponsored listings (paid advertisements) and the organic listings (sites that appear naturally).
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A user's specified parameters for a browser, social network, or other application; browser settings include homepage and security, whereas account settings on web applications or social networks include email notifications, various aesthetic options and privacy options.
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A place on many online shopping sites where users can save desired items until they are ready to check out and make their purchase.
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1. An ad that appears on social networks, and is typically targeted based on a user's profile and interactions with the network; 2. an ad that appears in the right hand column of a user's Facebook browsing experience and can display that the user, or a friend of the user, has Liked a certain product, organization, brand, etc.
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The number of times an ad has been viewed with a social information component, such as a Like or Share on Facebook.
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Web-based and mobile tools that allow people all over the world to interact, share and communicate.
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An email filter that prevents unwanted email from reaching the inbox.
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A feature in word processors and email clients that scans text for misspelled words.
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Sponsored result; paid advertisement found within search engines or other content websites; they can typically be found on shaded backgrounds to designate that the links are in fact ads.
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A type of Facebook ad that comes in two forms: Like Stories and Page Post Stories, each of which relates directly to content and connections on a Facebook Page.
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A table of rows and columns that can be manipulated for calculations.
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A formatting presentation that indicates a mistake or correction as shown by words with a horizontal line through them.
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A formatting option for text used to place numbers, symbols or other indicators smaller and slightly above the main line of text.
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1. A sub-window within a parent window; "tabbed browsing" allows users to open many different websites in the same window; 2. a navigational element of many sites including Facebook Pages which allow a visitor to switch between a site's sections while seeing all available sections grouped at the top or to the side.
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A simple text format for a database table where each value is separated from the next by a tab stop character.
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1. A label attached to someone or something for the purpose of identification or to give other information; 2. a term used for a non-hierarchical classification system for content (noun); 3. to link to a friend or group in status updates, pictures, videos or Wall posts (verb).
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Specifications or statements in contract or agreement defining the use of goods or services.
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Terms of Use; User Agreement; rules one must abide by in order to use a product or service.
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Terms of Service; User Agreement; rules one must abide by in order to use a product or service.
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A collection of Web properties that can run display advertisements via Google AdWords.
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The entire collection of Web properties that one can run ads on via Google AdWords. It consists of the Search Network and the Display Network.
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A collection of Web properties that can run search advertisements via Google AdWords. Includes Google Search as well and Partner Search Sites such as AOL and Ask.com.
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The suffix of a particular domain name such as .com or .edu.
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The extent to which a color in an image lets through the layer beneath it.
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Software that appears to be desirable prior to the install but in actuality it steals data or harms the system.
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A measurement employed by Klout.com representing the active audience of social media output.
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People who come to a website for the first time in a given timeframe.
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An auto-generated email that is sent as a reply to all inbound emails to inform contacts that the owner of the email address is away.
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The process of improving the visibility of a video in search results and increasing overall views.
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A service that allows merchants to accept credit card payments over the phone, by fax or in person by using their computer as a credit card terminal.
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VoIP; a technology allowing for the transmission of voice communications and multimedia over the Internet.
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A service that stores all of the data for a website and makes it accessible via the World Wide Web.
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WYSIWYG; a user interface that lets a user compose, edit and format text in a view similar to the final document--usually a Web page or printed document.
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A way of arranging search results in a "hub and spoke" pattern.
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An open document in Basecamp that any company members can add to, edit or delete via the cloud.
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