How to Use Foursquare Effectively

Video Tutorials for Online Location Checkins

Foursquare is a location-based check in service. With Foursquare, you can implement location-based marketing, attract new customers and reward loyal ones online. Learn to use Foursquare effectively with Grovo’s video tutorials, conceptual lessons, expert interviews, quiz questions and downloadable PDFs.

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  • Curriculum

“How To” Tutorials on Foursquare

# Name Description
Foursquare Explore
1. Introduction to Foursquare What foursquare is and an overview of what you’ll learn about it.
2. Discover Places Get recommendations of new places to visit.
3. Get Explore Results Get your customized recommendations.
4. Filter Explore Results Expand and narrow your search results.
5. Add Explore Results to Lists Save newly discovered places to lists.
Foursquare Places
1. Find a Venue Search for venues by name, category or proximity.
2. Add a New Venue Create new venues for users to check into on foursquare.
3. Create a Private Venue Add your home to foursquare as a private venue.
4. Claim an Existing Venue as Your Home Report an existing venue to claim it as your home.
5. Add or Edit Categories Ensure that your venue is categorized correctly.
6. Add Venue Tags Add tags to a venue to make it easier for other users to find it, and to know what to expect at the venue.
7. Edit or Remove a Venue Change or delete venues that you have added to foursquare.
8. Report Incorrect Venue Categories Submit a request to foursquare to change inaccurate venue categories.
9. Report Incorrect Venue Name or Location Submit corrections to venue names and locations.
10. Report a Venue for Removal Request that a venue be removed from foursquare.
11. Flag Venue Photos Flag and submit photos to foursquare for removal.
12. Add a Venue to a List Save a venue to a list of related venues, or add it to your To Do list to remember it later.
13. Add a Tip to a Venue Share your knowledge of a venue with other users.
14. Share a Venue with Friends Send a venue to friends on foursquare or via email.
15. Share a Venue with Social Networks Share a venue with your Facebook friends and Twitter followers.
Foursquare Lists
1. Find and Follow Lists Browse interesting lists created by friends and brands.
2. Create a List Make lists to keep track of your favorite places and tips.
3. Add Places to a Created List Add tips, places and photos to your lists.
4. Edit a Created List Change list titles, descriptions and photos.
5. Share a Created List Send a list to friends on foursquare, Facebook and Twitter.
6. Add to Lists from foursquare Save places and tips to your lists as you browse foursquare.
7. Add to Lists with a Chrome Extension Use a Chrome extension to add places to your lists while you are browsing the web.
8. Edit "To Do" and "Done" Lists Remove places and tips from your “To Do” and “Done” lists.
9. Edit "All Tips" List Delete tips you’ve written to remove them from your “All Tips” list.
Foursquare Activity Feed
1. Comment on Checkins View and respond to check-ins from your activity feed.
2. View and Respond to Notifications Get updates when you unlock badges, see new friends on foursquare, and view and respond to friend requests.
3. Share Checkins Send your past check-ins to friends via email, social networks or links.
Foursquare Venue Pages
1. How Does Foursquare Work for Merchants and Venues? Learn how Foursquare can help you attract new customers and keep them coming back.
2. Understand Foursquare Terminology Get familiar with the terms and language used on Foursquare.
3. Create an Account Set up your Foursquare account.
4. Claim a Venue Find and claim your venue on Foursquare.
5. Manage and Edit a Venue Change the information on your venue page.
6. Add Employees Update your venue page with all your employees that are already on Foursquare.
7. Create Specials Increase your business by offering specials and discounts for certain actions.
8. Track Venue Stats Monitor your customer traffic with venue stats.
Foursquare Brand Pages
1. What are Foursquare Brand Pages? Learn how a foursquare brand page can help your organization.
2. Sign Up for a Brand Page Learn how to build a foursquare presence for your brand.
3. Add Foursquare Buttons to a Website Add the “Save to” and “Follow” buttons to your organization's site.
4. Tips on Tips Learn how to create tips and what they should and should not include.
5. Design Partner Badges Apply for a partner badge campaign.
6. Post Lists Group your tips into lists.

Animated Concepts and Strategy

# Name Description
Social Media
1. History of Social Media Gain an understanding of the history of social media.
2. Reach Harness the efficiency of social media to communicate with a wide audience of potential customers.
3. Targeting Target the people most likely to become customers and evangelize your business.
4. Desire Get people to want to do business with you by creating a positive impression online.
5. Tracking Keep track of consumer opinions and of how well your social media pages are performing.
6. Integration Make your organization more tightly integrated.
7. Social Media Management Set up internal structure and process for governing social media.
8. Create Social Media Policy Establish protocols and methods to standardize handling of Social Channels.
9. Social Media Design Strategy Preserve your branding across social media channels.
10. Social Media Response Plan Nail down a plan of action for responding to negative comments.

Tips, Tricks and Techniques from Experts

# Name
Mike Edelhart - The PC and Social Revolutions
1. The PC and Social Revolutions
2. Recognizing a Revolution
3. The PC Revolution
4. Steve Jobs' Disruption
5. Young Jobs & Gates
6. The Social Revolution
7. Social's Disruption of Traditional Media
8. The Nuclear Winter of Social
Mike Edelhart - Creating Value and Attracting Capital
1. Creating Value & Attracting Capital
2. Competitive Advantage
3. Defining a Purpose
4. Understanding the Market
5. How I Choose Investments
6. Selecting Advisors
7. Board Construction
8. Deal Terms
9. 49er Style Leadership