“How To” Tutorials on Facebook Pages

#	Name	Description
Facebook Pages Timeline
1.	Introduction to Facebook Pages Timeline	What Facebook Pages Timeline is and an overview of what you’ll learn about it.
2.	Add or Change Cover Photo	Brand your page with a large banner image across the top of your page.
3.	Change Profile Picture	Change the image that represents your brand across Facebook.
4.	Add Milestones	Highlight important moments in your company’s history.
5.	Hide or Delete Posts	Control the content that fans see on your page.
6.	Report Spammers	Stop spam on your page and understand how spam marking works.
7.	Ban Users	Revoke a Facebook user’s right to post or interact with your page.
8.	Change Post Date	Reorder posts on your Timeline.
9.	Highlight Posts	Call out important posts to other viewers of your Timeline.
10.	Pin a Post	Feature a past post at the top of your Timeline.
11.	Understand Friend Posts	Learn how your page will look different from fan to fan.
12.	Post Status	Add a text based story to your Page, and choose from advanced options.
13.	Upload and Adjust Photos	Add images from your hard drive or webcam to your Timeline.
14.	Upload an Album	Add several pictures at once, and adjust how they are tagged and displayed.
15.	Edit or Add to an Album	Edit an existing album and the images within.
16.	Add Videos	Add playable videos by link or by uploading files directly to Facebook.
17.	Ask a Question or Poll	Create a poll that visitors to your page can answer.
18.	Filter Posts	Control what types of posts you can view to edit posts in bulk effectively.
19.	Organize and Feature Applications	Control the tabs that are shown at the top of your page.
20.	Change Application Name and Thumbnail	Edit the name and properties of applications.
Facebook Pages Admin
1.	Change Basic Page Information	Adjust the basic settings of your Page.
2.	Edit Page Admins	Adjust who can edit your Page and settings and post as your Page.
3.	Adjust How Posts Appear	Control what different people see and what they can post to your Page.
4.	Adjust Page Visibility	Control who can see your Page.
5.	Edit Page Owners	Adjust who the listed owners of the Page are.
6.	Monitor and Edit Posts via the Activity Log	Use the Activity log to review and edit all content posted to your Page by admins, fans and non-fans.
7.	Monitor 3rd Party Interactions	Understand and adjust posts, likes and comments by others on your content in the Notifications section.
8.	Direct Messages	Respond to direct messages from Fans.
9.	Change Page Name	Instantly change your Page name if you have less than 100 likes.
10.	Get a Custom URL	Make your Page address easier to remember and rank better in search results.
11.	Use Facebook As a Page	Interact with the Facebook community as your Page.
12.	Get Likes from Email Contacts	Build your audience by inviting your email contacts in one mass import.
13.	Get Likes from Facebook Users	Build your Facebook audience by sharing with or inviting your Facebook friends.
14.	Protect Your Page	Confirm that you are the owner of a local business.

Animated Concepts and Strategy

#	Name	Description
Social Media
1.	History of Social Media	Gain an understanding of the history of social media.
2.	Reach	Harness the efficiency of social media to communicate with a wide audience of potential customers.
3.	Targeting	Target the people most likely to become customers and evangelize your business.
4.	Desire	Get people to want to do business with you by creating a positive impression online.
5.	Tracking	Keep track of consumer opinions and of how well your social media pages are performing.
6.	Integration	Make your organization more tightly integrated.
7.	Social Media Management	Set up internal structure and process for governing social media.
8.	Create Social Media Policy	Establish protocols and methods to standardize handling of Social Channels.
9.	Social Media Design Strategy	Preserve your branding across social media channels.
10.	Social Media Response Plan	Nail down a plan of action for responding to negative comments.
Online Marketing
1.	What is Online Marketing and Why is it Valuable?	Discover the unique advantages of marketing your business online.
2.	The Seven Main Types of Online Marketing	Promote your business through a wide variety of different marketing channels.
3.	Online Marketing Terminology	Learn the essential vocabulary of an online marketing campaign.
4.	Determine Online Marketing Needs	Craft an online marketing strategy based on your business’ needs and resources.
5.	Online Marketing Etiquette	Overcome the stigma of marketing and build trust with these guidelines.

Tips, Tricks and Techniques from Experts

#	Name

Andy Dunn - Vertical Retail and Social Media
1.	Trailer: Retail and Social Media
2.	Building a Brand Online
3.	Customer Acquisition
4.	The World of Online Shopping
5.	Differentiation
6.	Leveraging Social Media
7.	Social Media Successes and Failures
8.	Connection and Authenticity
9.	The Evolution of Commerce

Neil Blumenthal - Disrupting an Industry
1.	Disrupting an Industry
2.	Identifying an Opportunity
3.	Brand Identity & Mission
4.	Founding With Friends
5.	Sustaining Growth
6.	Hiring Smart People
7.	The Social Shopping Experience
8.	Online & Offline Channels
9.	Social Mission