“How To” Tutorials on Facebook Ads

#	Name	Description
Facebook Ads Manager
1.	What is Facebook Ads Manager?	Track, edit and create all of your Facebook Advertising efforts via Facebook Ads Manager.
2.	Navigate the Ads Manager	Learn the layout of Facebook's Ads Manager tool.
3.	Filter Data	Filter and organize different metrics to get the most pertinent information.
4.	Edit Ads in Bulk	Make changes to multiple ads at once.
5.	Adjust Budgets, Status and Duration	Edit campaign budgets, status and length of time running.
6.	Edit an Ad	Adjust your ad’s copy, images and targeting based on historical data.
7.	Create Reports	Build comprehensive reports that will help you make smarter adjustments to your ads.
8.	Choose a Report Type	Learn the benefits and drawbacks of each type of Facebook report.
9.	Schedule Reports	Put Facebook Ads reports on a recurring calendar to be emailed to different groups.
10.	Adjust Account Settings	Edit your company information, user access and email notifications.
Facebook Ads Setup
1.	What is Facebook Advertising?	Find customers by advertising on the most popular social networking website in the world.
2.	Choose a Facebook Ad Type	Discover different ad types and how they are displayed on Facebook.
3.	Design an Ad that Links to an Outside Web Page	Direct traffic to your company's website with an outward facing link.
4.	Design an Ad that Links to a Facebook Page	Engage viewers while staying within Facebook.
5.	Use Sponsored Stories	Reach customers socially with Sponsored Stories.
6.	Target Ads	Reach your ideal customers by targeting ads to them.
7.	Price Ads	Learn how Facebook's bidding system for pricing ads works.
8.	Get an Ad Online	Make the final review before your ad goes live.
Facebook Ads Strategy
1.	Understand Key Advertising Terms	Learn key recurring terms used in managing Facebooks Ads.
2.	Why Choose an External URL Destination?	Determine if a URL targeted ad is right for you.
3.	Why Choose a Facebook Page Destination?	Determine if a Facebook Page targeted ad is right for you.
4.	Choose Images That Attract Attention	Select images that will stand out and inspire Facebook users to click your ads.
5.	Write Ad Copy That Converts	Structure your title and body text in a way that can help garner clicks.
6.	Match Ad With Audience	Align your advertisements with their respective targets for better results.
7.	Interest Targeting Strategies	Use Facebook’s Interest Targeting effectively.
8.	Adjust Advanced Ad Targeting Options	Combine advanced targeting options with ad changes to increase ad performance.
9.	Identify Facebook Advertising Goals	Shape your Facebook Advertising campaigns around what you want to achieve.
10.	Use Advanced Bidding Tactics	Lower advertising costs with different bidding strategies.
11.	Target by Zip Code	Target your customers by area.

Animated Concepts and Strategy

#	Name	Description
Social Media
1.	History of Social Media	Gain an understanding of the history of social media.
2.	Reach	Harness the efficiency of social media to communicate with a wide audience of potential customers.
3.	Targeting	Target the people most likely to become customers and evangelize your business.
4.	Desire	Get people to want to do business with you by creating a positive impression online.
5.	Tracking	Keep track of consumer opinions and of how well your social media pages are performing.
6.	Integration	Make your organization more tightly integrated.
7.	Social Media Management	Set up internal structure and process for governing social media.
8.	Create Social Media Policy	Establish protocols and methods to standardize handling of Social Channels.
9.	Social Media Design Strategy	Preserve your branding across social media channels.
10.	Social Media Response Plan	Nail down a plan of action for responding to negative comments.
Online Marketing
1.	What is Online Marketing and Why is it Valuable?	Discover the unique advantages of marketing your business online.
2.	The Seven Main Types of Online Marketing	Promote your business through a wide variety of different marketing channels.
3.	Online Marketing Terminology	Learn the essential vocabulary of an online marketing campaign.
4.	Determine Online Marketing Needs	Craft an online marketing strategy based on your business’ needs and resources.
5.	Online Marketing Etiquette	Overcome the stigma of marketing and build trust with these guidelines.
PPC
1.	What is Pay Per Click?	Learn the basics of pay-per-click (PPC) advertising.
2.	What are the Benefits of PPC?	Learn how PPC can help your business.
3.	What are the Main Types of PPC?	Learn the difference between search ads and content ads.
4.	Navigate the PPC Superstars	Learn about the two primary players in the PPC world.
5.	Understand the Components of PPC Ads	Learn about the four key pieces of a PPC ad.
6.	Write Compelling PPC Title Text	Create titles for PPC ads that inspire consumers to click.
7.	Write Compelling PPC Descriptions	Create descriptions for your PPC ads that engage consumers.
8.	Optimize Display and Destination URL	Make the most of your display and destination URLs.
9.	Set a PPC Budget	Determine the optimal spend for effective PPC.
10.	Track Success of PPC Keywords	Use tracking codes to measure keyword success.
SEO Keyword Research
1.	What is SEO?	Learn about the process of improving your website’s organic or natural ranking in search engine results.
2.	Create an Initial Keyword List	Build a list of words and phrases that most pertain to your company.
3.	Keyword List Expansion	Expand your initial keyword list with Google’s Keyword tool.
4.	Generate Metrics with Wordtracker	Garner more information about every keyword on your list using Wordtracker.
5.	Wordtracker SEO Metric Analysis	Pull metrics from Wordtracker to rank the “SEO value” of each keyword.
6.	Filter a Keyword List	Cut your keyword list down to only the most relevant terms.

Tips, Tricks and Techniques from Experts

#	Name

Jordan Franklin - Facebook Split Testing for Success
1.	Facebook Split Testing For Success
2.	The Social Effect
3.	Who Should Advertise
4.	Facebook v. AdWords
5.	Defining Goals & Target Audience
6.	Value of Split Testing
7.	Split Testing Strategy
8.	Allocating Budget
9.	Long Term Split Testing
10.	Cross Channel Audience Segmentation
11.	The Future of Facebook Ads

Jordan Franklin - Fighting Ad Fatigue and Leveraging Fans
1.	Fighting Ad Fatigue & Leveraging Fans
2.	Identifying Ad Fatigue
3.	Facebook's Quality Score
4.	Freshen Up Your Ads
5.	Leveraging Sponsored Stories
6.	Converting Fans
7.	Measuring Social Impact
8.	Targeting Friends of Fans