presents…“Disrupting an Industry”
Learn how to spot and capitalize on an industry that is ripe for disruption
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featuring Neil Blumenthal, Co-Founder, Warby Parker
Understand the key components of building an online brand that can compete with large, multinational conglomerates while upholding a higher social mission.
Chapters
Chapter 1
Identifying an Opportunity
Chapter 2
Brand Identity & Mission
Chapter 3
Founding With Friends
Chapter 4
Sustaining Growth
Chapter 5
Hiring Smart People
Chapter 6
The Social Shopping Experience
Chapter 7
Online & Offline Channels
Chapter 8
Social Mission
The Roster
“Business Development and APIs”
featuring Alex Taub, Head of Business Development and Partnerships, Dwolla
“Connecting to Accelerate”
featuring Kelly Hoey, Co-Founder & Managing Director, Women Innovate Mobile
“Profile of a Traveler”
featuring Julian Green, Founder & CEO, Jetpac
“Data Driven Investments”
featuring David Honig, Founder, Vision Ventures
“Transforming Real Estate”
featuring Allan Dalton, President, Prominent Properties Sotheby's Intl. Real Estate
“Making a Social Enterprise Work”
featuring Becky Straw, CEO & Chief Adventurist, The Adventure Project
“Disrupting an Industry”
featuring Neil Blumenthal, Co-Founder, Warby Parker
“Marketing and Selling to Women”
featuring Jennifer Hyman, Co-Founder & CEO, Rent the Runway
“Retarget and Convert”
featuring Arjun Dev Arora, CEO and Founder, ReTargeter
“Ultimate Guide to Personal Branding”
featuring Joshua Waldman, Author, Job Searching with Social Media for Dummies
“Fighting Ad Fatigue and Leveraging Fans”
featuring Jordan Franklin, Director, Social Solutions at Clickable
“Local PPC”
featuring Zach Morrison, VP of Strategy, Elite SEM
“Creating Value and Attracting Capital”
featuring Mike Edelhart, Former Editor, PC Magazine, President, Tomorrow Project
“Viral Branding”
featuring Greg Rivera, President, Mishka NYC
“Master Video SEO”
featuring Tom Critchlow, Vice President, Distilled
“Facebook Split Testing for Success”
featuring Jordan Franklin, Director, Social Solutions at Clickable
“The PC and Social Revolutions”
featuring Mike Edelhart, Former Editor, PC Magazine, President, Tomorrow Project
“Build an SEO Foundation”
featuring Zach Ciperski, VP, Coffee For Less, Director of SEO, Elite SEM
“Building a Successful Startup”
featuring David Tisch, Managing Director, TechStars in NYC
“Building Thrillist”
featuring Ben Lerer, Co-Founder and CEO, Thrillist
“Vertical Retail and Social Media”
featuring Andy Dunn, Co-Founder and CEO, Bonobos
