presents…“Viral Branding”
Increasing brand reach through social media
featuring Greg Rivera, President, Mishka NYC
Greg Rivera discusses how the Internet and social media helped ignite, expand and empower the global cult following of his brand.
Chapters
Chapter 1
Mishka History
Chapter 2
Creating A Web Presence
Chapter 3
Moving From Wholesale to Direct Sales
Chapter 4
Cult Following
Chapter 5
The Power of eCommerce
Chapter 6
Driving Traffic Through Social Media
Chapter 7
Dealing With Negative Comments
Chapter 8
Social Media Editorial Calendar
Chapter 9
Staying True to Your Brand
The Roster
“Business Development and APIs”
featuring Alex Taub, Head of Business Development and Partnerships, Dwolla
“Connecting to Accelerate”
featuring Kelly Hoey, Co-Founder & Managing Director, Women Innovate Mobile
“Profile of a Traveler”
featuring Julian Green, Founder & CEO, Jetpac
“Data Driven Investments”
featuring David Honig, Founder, Vision Ventures
“Transforming Real Estate”
featuring Allan Dalton, President, Prominent Properties Sotheby's Intl. Real Estate
“Making a Social Enterprise Work”
featuring Becky Straw, CEO & Chief Adventurist, The Adventure Project
“Disrupting an Industry”
featuring Neil Blumenthal, Co-Founder, Warby Parker
“Marketing and Selling to Women”
featuring Jennifer Hyman, Co-Founder & CEO, Rent the Runway
“Retarget and Convert”
featuring Arjun Dev Arora, CEO and Founder, ReTargeter
“Ultimate Guide to Personal Branding”
featuring Joshua Waldman, Author, Job Searching with Social Media for Dummies
“Fighting Ad Fatigue and Leveraging Fans”
featuring Jordan Franklin, Director, Social Solutions at Clickable
“Local PPC”
featuring Zach Morrison, VP of Strategy, Elite SEM
“Creating Value and Attracting Capital”
featuring Mike Edelhart, Former Editor, PC Magazine, President, Tomorrow Project
“Viral Branding”
featuring Greg Rivera, President, Mishka NYC
“Master Video SEO”
featuring Tom Critchlow, Vice President, Distilled
“Facebook Split Testing for Success”
featuring Jordan Franklin, Director, Social Solutions at Clickable
“The PC and Social Revolutions”
featuring Mike Edelhart, Former Editor, PC Magazine, President, Tomorrow Project
“Build an SEO Foundation”
featuring Zach Ciperski, VP, Coffee For Less, Director of SEO, Elite SEM
“Building a Successful Startup”
featuring David Tisch, Managing Director, TechStars in NYC
“Building Thrillist”
featuring Ben Lerer, Co-Founder and CEO, Thrillist
“Vertical Retail and Social Media”
featuring Andy Dunn, Co-Founder and CEO, Bonobos
