presents…
“Building Thrillist”
Learn how email marketing drove growth and expansion
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before noon ET 1/26.
featuring Ben Lerer, Co-Founder and CEO, Thrillist
Learn how Thrillist was built from the ground up, and how its three brands leverage e-commerce and email marketing opportunities.
Chapters
Chapter 1
Thrillist Inspiration & History
Chapter 2
Email as More than Marketing
Chapter 3
Iterating on the Business
Chapter 4
Email Marketing Experiences
Chapter 5
Testing Email Content
Chapter 6
Social Media Beyond Social Networks
Chapter 7
Building a Brand Online
Chapter 8
Leveraging Content and Data
Chapter 9
User Segmentation
Chapter 10
Venture Capital in New York City
The Roster
“Data Driven Investments”
featuring David Honig, Founder, Vision Ventures
“Transforming Real Estate”
featuring Allan Dalton, President, Prominent Properties Sotheby's Intl. Real Estate
“Making a Social Enterprise Work”
featuring Becky Straw, CEO & Chief Adventurist, The Adventure Project
“Disrupting an Industry”
featuring Neil Blumenthal, Co-Founder, Warby Parker
“Marketing and Selling to Women”
featuring Jennifer Hyman, Co-Founder & CEO, Rent the Runway
“Retarget and Convert”
featuring Arjun Dev Arora, CEO and Founder, ReTargeter
“Ultimate Guide to Personal Branding”
featuring Joshua Waldman, Author, Job Searching with Social Media for Dummies
“Fighting Ad Fatigue and Leveraging Fans”
featuring Jordan Franklin, Director, Social Solutions at Clickable
“Local PPC”
featuring Zach Morrison, VP of Strategy, Elite SEM
“Creating Value and Attracting Capital”
featuring Mike Edelhart, Former Editor, PC Magazine, President, Tomorrow Project
“Viral Branding”
featuring Greg Rivera, President, Mishka NYC
“Master Video SEO”
featuring Tom Critchlow, Vice President, Distilled
“Facebook Split Testing for Success”
featuring Jordan Franklin, Director, Social Solutions at Clickable
“The PC and Social Revolutions”
featuring Mike Edelhart, Former Editor, PC Magazine, President, Tomorrow Project
“Build an SEO Foundation”
featuring Zach Ciperski, VP, Coffee For Less, Director of SEO, Elite SEM
“Building a Successful Startup”
featuring David Tisch, Managing Director, TechStars in NYC
“Building Thrillist”
featuring Ben Lerer, Co-Founder and CEO, Thrillist
“Vertical Retail and Social Media”
featuring Andy Dunn, Co-Founder and CEO, Bonobos
Coming Soon
“Profile of a Traveler”
featuring Julian Green, Founder & CEO, Jetpac
“Social Media Marketing and Local Business”
featuring Bruce Teichman, Co-Founder, Simply Salad Custom Greens
“Competitive PPC”
featuring Zach Morrison, VP of Strategy, Elite SEM
